Douglas Rushkoff quote
The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Douglas Rushkoff
Quotes To Explore
There is a saying that if you get something for free, you should know that you're the product. It was never more true than in the case of Facebook and Gmail and YouTube. You get free social-media services, and you get free funny cat videos. In exchange, you give up the most valuable asset you have, which is your personal data.
Yuval Noah Harari
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Mark Zuckerberg
When I wrote 'The World Is Flat,' I said the world is flat. Yeah, we're all connected. Facebook didn't exist; Twitter was a sound; the cloud was in the sky; 4G was a parking place; LinkedIn was a prison; applications were what you sent to college; and Skype, for most people, was a typo.
Thomas Friedman