53 Douglas Rushkoff Quotes for You to Enjoy

Douglas Rushkoff

American Journalist

Born: Feb 18, 1961

Digital Facebook Google People Time You

Related authors: Ambrose Bierce Dave Barry Erma Bombeck Hunter S. Thompson Mignon McLaughlin Walter Cronkite William F. Buckley, Jr. William Lloyd Garrison

Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them. Douglas Rushkoff

People Matter Social Media Trend Important Party Lost Move On Gathering Everyone Followers Temporary More Leaders Taking Exclusivity Venue Another Itself Any Move Decide Place Social Them Next Media Niche Socializing Nightclub Luster

What's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant. Douglas Rushkoff

Work Environmental History Drive Single Pleasant Progressive Toss Tossing Impact Bottle Takes Environmentally Like Envision Altogether Shirt Iron May Being Burned Fuel Plastic Fossil Fossil Fuel Trash Bin Actually Second

Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall. Douglas Rushkoff

Heavy Metal Youth Culture Back Market Kids Rap Out Find Could Mainstream Mainstream Media Since Look Most Metal Anti-War Mall Authentic Blue Blue Jeans Psychedelic Heavy Whether Then Youth Culture Jeans Electronica Media Eventually Things

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand. Douglas Rushkoff

Great Job Google Become Software Great Job Web Daunting Could Lifestyle Hacking Computers Devices Advertising Brand Did Then Create Search Even Apple Applications Hardware

In the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is. Douglas Rushkoff

Day You Age Digital Analog Digital Age Our Sun Minute Some Absolute Almost Hour Know Industrial Clocks Duration Just Where Which Connection Portion Number

Think 'Game of Thrones.' In the old days, this sort of show might be considered bad writing. It doesn't really seem to be moving toward a crisis or climax, it has no true protagonist, and it's structured less like a TV show or a movie than a soap opera. Douglas Rushkoff

Game Writing Old Think Considered Crisis TV Bad TV Show Seem Structured True Toward Days Like Protagonist Opera Sort Climax Than Movie Soap Soap Opera Old Days Moving Might Really Game Of Thrones Show Less

One argument against open systems is that they become open to everything, good and bad. Like a Richard Meier skyscraper, the anal retentive, Bauhaus elegance of the Mac does prevent the loose ends and confusion of a less sterile environment. But it also prevents fertility. Apple's development must come from within. Douglas Rushkoff

Good Confusion Argument Become Everything Mac Systems Bad Must Prevent Prevents Open Environment Development Sterile Come Like Also Within Loose Does Fertility Ends Against Richard Good And Bad Less Elegance Skyscraper Apple

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh. Douglas Rushkoff

If you join the Boy Scouts without understanding the underlying agendas and biases of the organization, you might grow up to believe that being gay is a bad thing. Douglas Rushkoff

Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others. Douglas Rushkoff

Time Facebook Money Party Others Our Way Rather Network Never Merely Over Make Does Been Exist Friends Brand Interactions Social Preferences Turn Us Exploits Help Connections Platform Activities

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation. Douglas Rushkoff

Facebook Young Our Spend Marketers Unpaid True Countless Reach Hours Particularly End Stock Labor Influence Want Which Justifies Customers Us Workers Product Paying Who Users Profiles

Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there. Douglas Rushkoff

Time You World Digital Living Other Finally Ways Response Impact Some Simply Environment Simultaneous Know Most Leaning Always Real Arrive Shock Human Just Stop Real Time Happens Really Forward Millennium Present

'Digiphrenia' is really the experience of trying to exist in more than one incarnation of yourself at the same time. There's your Twitter profile, there's your Facebook profile, there's your email inbox. And all of these sort of multiple instances of you are operating simultaneously and in parallel. Douglas Rushkoff

Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit. Douglas Rushkoff

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. Douglas Rushkoff

People Young Research Defense Spend Marketers Fooled Develop Developing New Attitudes Identify Vulnerabilities Ironic Goes Children While Young People Then Capitalize Strategies Mechanisms Millions

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. Douglas Rushkoff

Game Culture Shopping Own Teen Market Corporate Once Marketers Has-Been Object He Part Identified Knows Been Mall Up Target Authentic Done Confound Product Showing Showing Up Keep

Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players. Douglas Rushkoff

Sports Money Win Long Way Oakland Some General Bean Only Long Way Developing Toward Amateur Hiring Salary Up Ended Managers Available Formulas Fantasy Creating Used Games Less Billy Star Players

We know that people are less open in conversations if the other conversant puts a cell phone on the table. Even if it's turned off. The sign is enough to close the mind and make a prospective client or lover less likely to do what you ask. As people realize this, they'll start putting away phones or turning them off. Douglas Rushkoff

You Cell Phone Phones People Phone Mind Lover Other Enough Sign Table Open Puts Putting Prospective Know Likely Make Client Off Close Cell Conversations Them Realize Turned Ask Turning Less Even Away Start

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers. Douglas Rushkoff

I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products. Douglas Rushkoff

Remember Free Later TV TV Shows Kinds See Put Between Stuff Call Came Sell Child Commercials Get Gets Just Realized Really Products Help Moment Shows Things

Imagine what it would be like if you didn't know that the evening news was funded primarily by 'Big Pharma.' You would actually believe the stuff that they're saying. You might even think those are the stories that matter. Douglas Rushkoff

On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next. Douglas Rushkoff

When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time. Douglas Rushkoff

Time Culture Digital First Ourselves Somehow More Allowing Instead Along Devices Supposed Around Came Shift Us Create Strapped

It's easy to make fun of AOL's pending purchase of HuffPo. Just like AOL's purchase of TimeWarner, here we have a new media company - Huffington Post - fooling an old media company, AOL, into overpaying for something that has already peaked. Douglas Rushkoff

Post Old Easy Purchase Something Fooling New Like Make New Media Just Fun Company Media Peaked Here

Walkman was the precursor to the cell phone, in terms of your strategy for getting through the urban landscape and the modern experience. Insulate yourself from it with your own soundscape. Douglas Rushkoff

Cell Phone Experience Yourself Phone Own Strategy Through Terms Cell Modern Getting Precursor Urban Landscape Your

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