Douglas Rushkoff quote

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Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Douglas Rushkoff
Douglas Rushkoff
Douglas Rushkoff
Born: Feb 18, 1961

Topics

Game, Culture, Shopping, Own, Teen, Market, Corporate, Once, Marketers, Has-Been, Object, He, Part, Identified, Knows, Been, Mall, Up, Target, Authentic, Done, Confound, Product, Showing, Showing Up, Keep

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