28 Marketers Quotes for You to Enjoy

When we automated away the elevator operator function, who knew that all the descendants of those operators would become social media marketers, machine learning engineers, and all these other jobs that we didn't even have a language to describe back then. Andrew Ng

Learning Language Social Media Become Other Back Marketers Machine Those Jobs Would Knew Operator Automated Social Then Engineers Who Descendants Describe Even Function Media Away Elevator

When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal. Charles Duhigg

People Values Group Our Marketers Correspond Betrayal Something Habits Feels Like Does Influence Company Core Core Values

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.' Charles Duhigg

Generation Marketers Corporations Phrase Adolescence Vast Consultants Consumers Between Advertising Always Began Difference Happily Explaining Exploded Eager Coin

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. Clayton M. Christensen

Life You World Think Once Marketers Jobs Most Concept Understand Exist Done Realize Product Cycle Cycles Organized Need

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show. David Brenner

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation. Douglas Rushkoff

Facebook Young Our Spend Marketers Unpaid True Countless Reach Hours Particularly End Stock Labor Influence Want Which Justifies Customers Us Workers Product Paying Who Users Profiles

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. Douglas Rushkoff

People Young Research Defense Spend Marketers Fooled Develop Developing New Attitudes Identify Vulnerabilities Ironic Goes Children While Young People Then Capitalize Strategies Mechanisms Millions

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. Douglas Rushkoff

Game Culture Shopping Own Teen Market Corporate Once Marketers Has-Been Object He Part Identified Knows Been Mall Up Target Authentic Done Confound Product Showing Showing Up Keep

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers. Douglas Rushkoff

Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality. Gary Vaynerchuk

Work Myself World Too Market Marketers Visionary Out Like Contemporaries Most Practical Operating Practicality Understand Always How Go Lot Trying Going Being Where Heavy Far Who Here

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. Guy Kawasaki

Buy Great You People World Will Rest Journalist Down Thinking Analyst Top Marketers Tell Finding Go Accustomed Endorse Famous Communicators Product Your Who

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish. Jeffrey Kluger

You Long Bass Once Marketers All The Difference Name Until Make Known Least Up Trying Move Difference After Chinese Produce Sea

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone. John Battelle

We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine. M. J. Rose

Book Shine Club Book Club Books Marketers Out About Something Write Excited Leaders Readers Makes Get Them Stand Need

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash. Maggie Gallagher

Today Good Home Business World Daughter Cold Marketers Out Inside Cash Attempt Reach Because Stimulate Order Manipulate Produce Your Hard Figure Deep Satisfy Desires

Marketers are out there trying to figure out how to get your money out of your child. Maggie Gallagher

Money Marketers Out How Child Get Trying Your Your Child Figure

Women are running companies, serving as the human resource director of companies, and helping employees solve problems. Women are doctors, lawyers, teachers, sales managers, marketers. They handle problems in the workplace by day and manage their families by night. Marsha Blackburn

Day Director Women Problems Doctors Employees Resource Marketers Running Solve Lawyers Sales Women Are Families Handle Manage Managers Human Teachers Companies Helping Workplace Serving Night

We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth. Michael K. Powell

Love Change Hate World Lose Down Think Earth Marketers Way Track Still Five Forget Same Love And Hate Going Human Interact Human Beings Senses Then Down To Earth Whole Beings

People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy. Om Malik

People Unhappy Pay Everyone Marketers Rates Small Fact Ads Attention Leads Make In Fact Banner Little Little Attention Them Dislikes

At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned. Phil Knight

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality. Roelof Botha

Success Quality Money Key Word Value Mouth Key To Success Marketers Way Scale Recommendations Unprecedented Prevents Through Put Powerful Most Most Powerful Advertising Underlying Without Enables Effect Reviews Commerce Word-Of-Mouth Social Product Transparency Level Brings

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites. Shawn Amos

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