Clayton M. Christensen quote

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Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
Clayton M. Christensen
Clayton M. Christensen
Born: Apr 6, 1952

Topics

Life, You, World, Think, Once, Marketers, Jobs, Most, Concept, Understand, Exist, Done, Realize, Product, Cycle, Cycles, Organized, Need

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