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Simon Mainwaring Quotes
Simon Mainwaring Quotes
Simon Mainwaring
Businessman
Born:
1967
Become
Brands
Business
Social Media
Will
World
Related authors:
Bill Gates
Elon Musk
Henry Ford
Jim Rohn
Les Brown
Stephen Covey
Steve Jobs
Warren Buffett
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.
Simon Mainwaring
Today
Phones
World
Smart
Social Media
Giving
Power
Become
Mindful
Way
Responsible
Easy
Only
Consumers
Most
Dollars
Social
Companies
Assert
Media
Socially
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Simon Mainwaring
Change
Social Media
Driven
Consumers
Impetus
Powerful
Between
New
Proving
Brands
Dynamics
Social
Media
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
Simon Mainwaring
Business
People
Leader
Become
Type
Seemingly
Equally
Very
Endless
Any
Social
Capable
Personally
Communicating
Us
Speaker
Connected
Each
Now
Technologies
Number
The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.
Simon Mainwaring
Time
Facebook
Social Media
Insist
Wrong Time
Transformation
YouTube
Twitter
Tools
Despite
Visible
Evolution
Distractions
Critics
More
Only
Trivial
Exchange
Wrong
Like
Robust
Proven
Than
Being
Information
Again
Little
Social
Useful
Who
Many
Mechanism
Media
Adamant
The leverage and influence social media gives citizens are rapidly spreading into the business world.
Simon Mainwaring
Business
World
Social Media
Rapidly
Citizens
Gives
Spreading
Influence
Social
Business World
Media
Leverage
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
Simon Mainwaring
Today
Me
Business
Social Media
First
Thinking
Shift
Social
Transition
Media
Fundamental
Need
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
Simon Mainwaring
Technology
Vital
Gives
Myriad
Leaders
New
Well
Well-Being
Being
Which
Interest
Social
Stakeholders
Who
Connect
Companies
Platform
Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.
Simon Mainwaring
Buy
You
Game
Will
Looking
Latest
Promptly
Tablet
Followed
Vastly
Accept
iPad
iPhone
Version
Improved
Your
App
Moment
Your computer needn't be the first thing your see in the morning and the last thing you see at night.
Simon Mainwaring
Morning
You
First
See
Be The First
Computer
Computers
First Thing
The First Thing
Your
Thing
Last
Night
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Simon Mainwaring
Life
Best
Experience
Social Media
Will
Community
Way
Possible
Best Way
Follow
Simply
Terms
Ultimately
Brands
Social
Themselves
Users
Express
Platforms
Media
Designed
Suit
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon Mainwaring
Business
Inspire
Think
Approach
Way
Must
Take
Taking
Maintain
Simultaneously
Perhaps
Most
Within
Cultural
Goal
Effective
Effective Way
Brand
Brands
Place
Conversations
Mean
Social
Themselves
Certain
Engage
Landscape
Describe
Series
Specific
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
Simon Mainwaring
Technology
Business
Burden
Digital
Employees
Revolution
Changing
Marketplace
Comprehensive
Individuals
Since
Pace
Placed
Themselves
Plans
Products
Keep
Reinvent
Services
Early
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Simon Mainwaring
Profit
Every
Changed
Relate
Dramatically
Way
Relevant
Stay
Reconsider
Almost
How
Brands
Being
Order
Customers
Professional
Challenged
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
Simon Mainwaring
Will
Google
Way
Apps
Signal
Collected
Launch
Composite
Web
Data
Rather
Structured
Individual
Shared
Powerful
Begun
Personal
Sends
Information
Which
Personalized
Turn
Turn-On
Means
Profile
Basis
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Simon Mainwaring
Will
Values
Filter
Increasingly
Define
Ability
Only
Purpose
Facing
Through
Allow
New
Reach
Pass
Brands
Which
Customers
Meaningful
Landscape
Lives
Competitive
Core
Core Values
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Simon Mainwaring
Challenges
Social Media
Face
Adjusting
Impact
Knowing
Greatest
Where
Social
Companies
Media
Start
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
Simon Mainwaring
Think
Society
Only
Date
Shareholders
Excuse
Well
Well-Being
Often
Beholden
Being
Stakeholders
Themselves
Used
Companies
Need
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Simon Mainwaring
Face
Community
Marketplace
Must
Embrace
Role
Public
Customer
CEOs
Large
Company
Serving
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Simon Mainwaring
World
Better
Better World
Several
Some
Consumers
Industries
Up
Achieved
Regard
Transform
Successes
Ground
Helping
Desiring
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
Simon Mainwaring
World
Internet
Face
Before
Thanks
Crises
More
Consumers
Global
Around
Than
Information
Multiple
Found
Aware
Ever
Consumers want a better world, not just better widgets.
Simon Mainwaring
World
Better
Better World
Consumers
Just
Want
Brands must become architects of community.
Simon Mainwaring
Become
Community
Must
Architects
Brands
Technology is teaching us to be human again.
Simon Mainwaring
Technology
Human
Again
Us
Teaching
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Simon Mainwaring
Better
Behavior
Social Media
Internet
Face
Thanks
Ease
Crises
Easy
Easy Access
Consumers
Shared
Global
Access
Provided
Brands
Information
Which
Informed
Social
Multiple
Function
Media
Now
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
Simon Mainwaring
Environmental
Working Together
Together
Poverty
Control
Numerous
Address
See
Examples
Climate
Issues
Brands
Disease
Pollution
Working
Now
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
Simon Mainwaring
Loyalty
Speak
Honor
Values
Become
Community
Relationships
Consistently
Out
Must
Purchases
Architects
Directly
Exchange
Consumers
Reach
Demonstrating
Brands
Expects
Form
Customer
Them
Meaningful
Companies
Need
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