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Simon Mainwaring Quotes
Simon Mainwaring Quotes
Simon Mainwaring
Businessman
Born:
1967
Become
Brands
Business
Social Media
Will
World
Related authors:
Bill Gates
Elon Musk
Henry Ford
Jim Rohn
Les Brown
Stephen Covey
Steve Jobs
Warren Buffett
Social media is not about the exploitation of technology but service to community.
Simon Mainwaring
Service
Technology
Social Media
Exploitation
Community
About
Social
Media
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
Simon Mainwaring
Work
Together
Army
World
Benefits
Better
Better World
Build
Few
Collaboration
Corporations
Must
Embrace
Entire
Another
Partnerships
Within
Decades
Work Together
Next
Creating
Means
Requires
Companies
Teamwork
Cooperating
Need
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Simon Mainwaring
Writing
Vision
Will
Values
Leader
Aligned
Marketing
Responsible
Find
Simply
Takes
New
Identify
Advertising
Overnight
Brand
Effort
Happen
Transforming
Customers
Your
Strategies
Credible
Socially
The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Simon Mainwaring
Thankful
Saying
Gratitude
You
Experience
Simple
Citizen
Thank You
Response
Simple Act
Demonstration
Thank
Customer
Meaningful
Act
The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring
Success
Accountability
Keys
Brand
Authenticity
Transparency
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.
Simon Mainwaring
Success
Good
Technology
Financial
Sometimes
Down
Latest
Relevance
Financial Security
Security
Put
Glide
Accept
Update
Just
Refuse
Canoe
Paddle
Next
Turns
Your
Professional
Belief
Career
Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.
Simon Mainwaring
History
Capitalism
Behavior
Numerous
Else
Find
Examples
Fact
Tend
Throughout
Look
Gluttony
Were
Self-Serving
Behaviors
The History Of
Anyone
Anyone Else
Whether
Might
Far
Far And Wide
Wide
Disregard
Need
Harm
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Simon Mainwaring
Today
Capitalism
Respect
Balance
Fans
Become
Profit
Corporations
Indeed
Seek
More
Purpose
Purposeful
Consumers
Investors
Between
Making
Opposed
May
Want
Loyal
Companies
Even
Eager
Enlightened
Core
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
Simon Mainwaring
Work
Environmental
Ethics
Responsibility
Compliance
Out
More
More And More
Suppliers
Reaching
Issues
Contractors
Sustainability
Companies
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
Simon Mainwaring
Great
Democracy
Political
Thinking
Thomas
Philosophers
Way
Locke
Citizens
John
Constitutional
Brought
John Locke
Between
Sharply
Concept
However
Contract
Governments
Political Thinking
Hobbes
Republicanism
Social
Century
Social Contract
Paving
Who
Popular
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
Simon Mainwaring
Social Media
Demanding
Our
Top
Ourselves
Demands
Renew
Disconnect
Lot
Interest
Social
Us
Media
Lives
Need
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon Mainwaring
Wake Up
Challenge
Consistency
Google
Otherwise
Define
Ghost
Must
Clarity
Find
Web
Emergence
More
True
Advent
Town
Advertising
Partners
Wake
Up
Authenticity
Than
Brands
Just
Personalized
Might
Themselves
Means
Shouting
Ever
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.
Simon Mainwaring
Government
Time
Change
World
Better
Better World
First
Building
Become
Society
Philanthropy
Our
Corporate
Corporate America
Sector
Entire
Purposes
Higher
Making
Pillar
Pillars
Private
Private Sector
Itself
Begin
Contributing
America
Committing
Just
Social
Social Change
Fulfilling
Larger
Profits
Two
Need
Third
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
Simon Mainwaring
Capitalism
Business
Social Media
Will
Responsibility
Practice
Become
Tool
More
Consumers
Powerful
Sooner
Towards
Attitudes
Powerful Tool
Force
Greater
Coming
Years
Move
Influence
Sustainable
Social
Us
Use
Companies
Social Responsibility
Media
Suggest
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
Simon Mainwaring
Positive
Service
Gratitude
Better
Job
Better Job
Exchange
Consumers
Between
Becomes
Provide
Encourages
Brand
Customer
Customer Service
Customers
Show
Actively
Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.
Simon Mainwaring
Service
Leadership
You
Employees
Overwhelming
Consider
Corporate
Everything
Marketplace
Structure
Leaders
Employee
Styles
How
Affected
Intentions
Customer
Customer Service
Engagement
Organizational
Many
Right
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.
Simon Mainwaring
Inspire
Build
Own
Reputation
Channels
Everyone
Correctly
Citizens
Impact
Individual
Supporters
Countless
Message
Spread
Doing
Done
Social
Customers
Organizations
Speakers
Large
Using
Profits
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Simon Mainwaring
Today
Best
Business
Facebook
World
Cause
Values
Community
Marketplace
Launch
Networks
Shared
Invite
Audience
Real
Discovered
Existing
Get
Real World
Places
Social
Should
Page
Your
Connect
Larger
Started
Basis
Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.
Simon Mainwaring
Good
Democracy
Conflict
Obey
Duty
Living
Types
Everyone
Abandon
Responsibly
General
Laws
General Good
Call
Contract
Behaviors
Social
Social Contract
Certain
Act
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
Simon Mainwaring
Responsibility
Collective
Rest
Own
Action
Society
Those
Responsible
Pursue
Higher
Through
Investors
Combat
Force
Dollars
Expense
Hold
Social
Customers
Standards
Who
Companies
Social Responsibility
Actions
Profits
Leverage
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
Simon Mainwaring
Together
Worth
Problems
Reputation
Corporate
Solve
Since
Most
Trying
Same
Sustainability
Social
Them
Competitors
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
Simon Mainwaring
Care
Employees
Society
Our
Corporate
Those
Responsibilities
Citizens
About
Shareholders
Environment
Also
Executives
Just
Stakeholders
Interests
Communities
Who
Large
Include
Need
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
Simon Mainwaring
Service
Reality
Social Media
Latest
Consistent
Location
Must
Clear
Combine
Mastery
Augmented
Augmented Reality
Storytelling
Social
Companies
Media
Based
Technologies
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
Simon Mainwaring
Treat
Social Media
Two-Way
Too
Channel
Broadcast
Way
One-Way
Rather
Through
Emotional
Dialogue
Than
Brands
Transferred
Which
Storytelling
Social
Many
Media
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
Simon Mainwaring
Government
World
Own
Philanthropy
Resources
Sector
Only
Simply
Unsustainable
Limited
Limited Resources
Private
Historic
Private Sector
Debt
Personal
Burdened
Gain
Which
Interested
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
Simon Mainwaring
Power
Before
Corporate
Ability
More
Voices
Consumers
Than
Behaviors
Influence
Unify
Ever
Buying
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