Simon Mainwaring quote

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon Mainwaring

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We First: How Brands and Consumers Use Social Media to Build a Better World
We First: How Brands and Consumers Use Social Media to Build a Better World
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