Simon Mainwaring quote

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Simon Mainwaring

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We First: How Brands and Consumers Use Social Media to Build a Better World
We First: How Brands and Consumers Use Social Media to Build a Better World
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