Simon Mainwaring quote

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
Simon Mainwaring

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We First: How Brands and Consumers Use Social Media to Build a Better World
We First: How Brands and Consumers Use Social Media to Build a Better World
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