Advertising Quotes

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. David Droga
Great People Win Men Changed Mad Relevant Mad Men Since Like Advertising Era Brands Ingredients
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. David Droga
Love Space Long Think Relevant Outcome Fine Some Only Advertising Because Does Built Traditional However Up Option Ends Career Desired
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. David Droga
Work People Smart Would About Throughout Smart People Like Advertising Talking Just Certain Career
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. David Droga
Decision Right Decision Sister Only Had Advertising Boy Prove Go Five Being Younger Younger Sister Youngest Who Right University
I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. David Droga
Embarrassed Advertising Lot
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. David Droga
Important Become Visual Visuals Lazy Had Part Over Advertising Years Yes Very Story
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. David Droga
Good Creativity Several Worthy Support Also Advertising Course Greater Greater Good Causes Contributing Just Where Crap Pollution Mean Working Aspire Levels Need
Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user. David Macinnis Gill
You Think Way Hook Tries Terms Advertising Reader Commercial Trying Pitch User
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy
World Living Babies Mine Except New Like Advertising Make Campaigns Midwife Bringing
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy
Good Great You Will Somebody Else Imitating Worry See Steal Soon Nobody Advertising Another Built Campaign Brand Irritating Agency Create Fortune Ever Good Fortune
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy
Today You Television Criticize See Never Allowed Advertisement Advertising Messy Committees Them Create Much Should Product
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy
You Word Will Important Marketplace Vocabulary Consumers Most Well Advertising Test The Most Important Product Your
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy
Would Some Only Abstract Conceal Wished Advertisement Advertising Reader Manufacturers Paintings Illustrate
I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy
Art Entertainment Medium Advertising Art Form Form Regard Information
What you say in advertising is more important than how you say it. David Ogilvy
You Important Say More Advertising How Than
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. David Ogilvy
Buy Wife Own Would Allow Consumers He Advertising His Dishonest Which Urge Agent Product
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy
Me Experience Rare Field Other Those Bitter Rare Occasions Results Consumer Disastrous Advertising Occasions Been Tests Inferior Same Taught Cannot Which Product Products Found
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. David Ogilvy
Secretly Steal Advertising Question Sells Stopped Afraid Whether Them Might Really Product Manufacturers Many March Vaguely Competitors
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it? David Riesman
Seriously Men Possible Fraud No-One Taken Advertising Least America Fantastic Ask Create Who Whole Why Image Presenting
Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation; it's why you never see good poetry in advertising. David Whyte
Good You Fighter See Poetry Never Sharp Look Advertising Itself After Elbows Manipulation Used Why Street
Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content. Debbie Millman
Me Though Willingly Ads Advertising Accept Content How Native Want Interesting Even Bombarded Millennials
I take care of Demetrious Johnson, and the UFC takes care of themselves. That's nothing against the UFC; they're a well-oiled machine. They do an amazing job at advertising and making stars. Demetrious Johnson
Amazing Care Job Nothing Stars Machine Johnson Take Take Care Takes Advertising Making Against Themselves
I was not going to use writing for advertising or journalism. I would tend bar, load trucks, chauffeur - do whatever it took. But from the moment I took my first writing workshop, I was a writer. Dennis Lehane
Writing First Whatever Took Would Tend Writer Chauffeur Trucks Journalism Advertising Going Bar Use Moment Workshop Load
When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them? Dick Wolf
Saying History People Focus Air Focus Groups Hated Highest Advertising Were Sales Department The History Of Them Should Show Who Groups NBC Why Watch Early
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand. Douglas Rushkoff
Great Job Google Become Software Great Job Web Daunting Could Lifestyle Hacking Computers Devices Advertising Brand Did Then Create Search Even Apple Applications Hardware
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. Douglas Rushkoff
Google Universe Everything Email Apps Pennies Pretty Entire Per Given More Part Advertising Greater Always Revenue Been Targeted Offer Model Gets While Placement Much Search Maps Away Ever Services
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