David Ogilvy Quotes

David Ogilvy
English Businessman
Born: Jun 23, 1911
Died: Jul 21, 1999
Advertisement Advertising People Will You Your
Related authors: Alan Sugar Ben Horowitz Christopher Robin Milne Edward Coke James William Middleton Nathan Meyer Rothschild Roy Hodgson Sam Allardyce
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. David Ogilvy
People Become Giants Shall Smaller Than Dwarf Bigger Us Who Company Each
The more informative your advertising, the more persuasive it will be. David Ogilvy
Will More Advertising Informative Persuasive Your
What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
Buy Consumers Advertising Content Form Decide Really Your
The consumer isn't a moron; she is your wife. David Ogilvy
Business Wife Consumer Moron She Your
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy
Other Marketing Cash Only Purposes Tendency Factor Advertising Clients Mix Whenever Avoid Whom Raid Awkward Marginal Need
Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy
Aim Out Immortal Park Ball Bunt Company
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy
Buy Will Big Doubt Unless Hundred More Consumers Takes Attention Idea Contains Like Attract Advertising Pass Campaign Ship Big Idea Than Get Them Product Your Night
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. David Ogilvy
You Creative Yourself Genius Better Surround Yourself First Reputation Make Partners Leave Go Surround Than Get Being Them Creative Genius Who Second Third
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy
People Enemy Dangerous Research Signals Generals Advertising Ignore Who
If it doesn't sell, it isn't creative. David Ogilvy
Business Creative Sell
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. David Ogilvy
You People Better Will Settle Aim Remarkable Look Leave Hire Than Get Them Then Who Routine
Advertising is only evil when it advertises evil things. David Ogilvy
Evil Only Advertise Advertising Things
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. David Ogilvy
Political Ought Kind Totally Only Advertising Left Stopped Dishonest Really
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. David Ogilvy
Life Best Good Experience My Life Valid Out Good Ones Some Somehow Ads True Over Come Real Personal Personal Experience Done Really Persuasive Theory
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy
Today You Television Criticize See Never Allowed Advertisement Advertising Messy Committees Them Create Much Should Product
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy
You Word Will Important Marketplace Vocabulary Consumers Most Well Advertising Test The Most Important Product Your
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. David Ogilvy
You Will Per About More Like Look Attract Advertisement Make Readers Editorial Cent Them Pages Need
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy
Would Some Only Abstract Conceal Wished Advertisement Advertising Reader Manufacturers Paintings Illustrate
I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy
Art Entertainment Medium Advertising Art Form Form Regard Information
What you say in advertising is more important than how you say it. David Ogilvy
You Important Say More Advertising How Than
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. David Ogilvy
Buy Wife Own Would Allow Consumers He Advertising His Dishonest Which Urge Agent Product
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy
Me Experience Rare Field Other Those Bitter Rare Occasions Results Consumer Disastrous Advertising Occasions Been Tests Inferior Same Taught Cannot Which Product Products Found
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. David Ogilvy
Secretly Steal Advertising Question Sells Stopped Afraid Whether Them Might Really Product Manufacturers Many March Vaguely Competitors
Our business is infested with idiots who try to impress by using pretentious jargon. David Ogilvy
Business Try Pretentious Impress Our Idiots Jargon Who Using
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy
You People Spent Out Written Headline Read Dollar Five Times Eighty Cents Average Body Your Many Copy
A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy
Good Drawing Attention Advertisement Without Itself Sells Which Product
Load more quotes

No more David Ogilvy quotes

Haven't find the right quote? Try quotes from authors related to David Ogilvy.

About
Site pages
Top Quotes
Authors
Today's birthdays
Copyright © Quotesia 2025