David Ogilvy quote

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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy
David Ogilvy
Born: Jun 23, 1911
Died: Jul 21, 1999

Topics

Buy, Will, Big, Doubt, Unless, Hundred, More, Consumers, Takes, Attention, Idea, Contains, Like, Attract, Advertising, Pass, Campaign, Ship, Big Idea, Than, Get, Them, Product, Your, Night

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Alan Sugar, Ben Horowitz, Christopher Robin Milne, Edward Coke, James William Middleton, Nathan Meyer Rothschild, Roy Hodgson, Sam Allardyce
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