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Richard Edelman Quotes
Richard Edelman Quotes
Richard Edelman
American
Businessman
Born:
Jun 15
,
1954
Business
People
Trust
Will
Work
World
Related authors:
Bill Gates
Henry Ford
Jim Rohn
Les Brown
Peter Drucker
Stephen Covey
Steve Jobs
Warren Buffett
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
Richard Edelman
Best
Creative
Will
London
Longer
Well
Coming
Chicago
Stockholm
Tokyo
Originate
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business.
Richard Edelman
Business
Financial
Dubai
Ambition
Reputation
Add
Side
Our
Corporate
Latin
Marketing
Latin America
Scale
Colombia
Advance
Footprint
Global
Affairs
Continue
Germany
America
Public
Public Affairs
Acquisitions
Fill
Position
There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.
Richard Edelman
Claim
Advantage
Supporters
Bias
Editorial
His
Clinton
Trump
Unify
Used
Disparity
Base
Media
Set
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes.
Richard Edelman
Buy
Perception
Earn
Spending
Rather
Advantage
Over
Votes
She
Advertising
Clinton
Trump
Dominant
Than
Trying
Reinforced
I take the subway to work. I fly coach back and forth to Chicago.
Richard Edelman
Work
Fly
Back
Take
Chicago
Subway
Forth
Coach
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.
Richard Edelman
Impossible
Debate
Own
Separation
Stripe
Tribes
Similar
True
Ideological
Makes
Audience
Views
Media
Reinforce
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.
Richard Edelman
News
Social Media
Power
Channels
Ability
Direct
Through
Mainstream
Between
Stunning
Witnessed
Go
Reversal
End
Information
Social
Agenda
Radically
Users
Media
Disrupted
Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.
Richard Edelman
Work
Disguise
Evident
Carried
Laundry
Constant
More
Constructed
Factory
Never
Had
Bakery
Underneath
Occupation
Built
Israeli
Bullet
Provided
Than
Which
Urban
Ingenuity
Workers
Ground
Palestine
Below
British
Great women, in partnership with great men, will continue to take us forward.
Richard Edelman
Great
Women
Will
Men
Great Men
Take
Partnership
Continue
Us
Forward
In a world of dispersed authority, the battle for the truth will be won or lost with the employees.
Richard Edelman
Truth
Battle
World
Will
Employees
Lost
Won
Authority
The tech industry should make bold commitments to address pressing societal issues.
Richard Edelman
Address
Pressing
Make
Industry
Issues
Commitments
Should
Bold
Tech
Societal
Money is flowing out of traditional advertising into experiential, social, and sports.
Richard Edelman
Sports
Money
Out
Advertising
Traditional
Social
Flowing
It may be fine for an artist to be indifferent to the reaction of the viewer to a work of art. A vigorous debate on issues is also beneficial. But the dark vision of a world without truth cannot be our future.
Richard Edelman
Work
Truth
Future
Art
World
Vision
Dark
Debate
Beneficial
Our
Fine
Indifferent
Also
Reaction
Without
Issues
Artist
May
Cannot
Viewer
Vigorous
We need the media as the foundation of functioning institutions.
Richard Edelman
Institutions
Media
Foundation
Need
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.
Richard Edelman
War
Rights
Veterans
Important
Building
Young
Design
Programs
Late
Approval
Airport
Memorial
Architect
Diversified
Generating
New
Affairs
Very
York
New York
Gaining
Public
Public Affairs
Landing
Vietnam
Vietnam Veterans
Washington
Stark
My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to network at public events, to cultivate senior journalists at important outlets, and how to run a profitable P&L. But, more or less, he allowed me to make my own mistakes.
Richard Edelman
Day
Me
Every Day
Events
Father
Important
Mistakes
Own
Every
Our
Run
Outlets
My Own
More
Network
More Or Less
Allowed
He
Journalists
Make
Talked
How
Cultivate
Senior
Wanted
Public
Coached
Less
Companies
Portfolio
Profitable
There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.
Richard Edelman
Will
Superior
Broader
Those
Follow
Lead
Masses
Access
Continue
Lingering
Historic
Model
Influence
Interconnected
Information
Public
Interests
Notion
Belief
Elites
The media has to go local and go social.
Richard Edelman
Local
Go
Social
Media
It's urgent that companies tell their own stories on digital platforms.
Richard Edelman
Digital
Own
Tell
Stories
Urgent
Companies
Platforms
We like being private because when there is a downturn, as in 2001 and 2008, we do not reduce people. Also, we have flat decision-making. It's quick. We don't have to meet quarterly numbers, and it's all about excellence of work for the client.
Richard Edelman
Work
People
Meet
About
Excellence
Like
Also
Because
Client
Reduce
Private
Quick
Being
Flat
Decision-Making
Downturn
Numbers
When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.
Richard Edelman
Try
Year
Before
Young
Types
Launch
About
Advance
Well
Sort
Doing
Were
Very
Getting
Much
Thing
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
Richard Edelman
Conversation
Trust
Problem
Better
Think
Earn
Exactly
Exactly What
Admit
Direct
Only
Doing
Error
Fix
Commit
Human
Customers
Companies
Need
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.
Richard Edelman
People
Marketing
Exactly
Consumer
Geniuses
Them
Acquired
Why
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.
Richard Edelman
Creative
Digital
Rest
Important
Head
Advertising
Industry
Boy
Always
Been
Just
Anymore
Communications
Media
Now
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.
Richard Edelman
Business
Believe
Too
Marketing
Has-Been
Component
Promoting
About
Been
Just
Anymore
Things
Societal
I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give up control. If you allow people to say things that are genuine and admit mistakes and get on.
Richard Edelman
Freedom
You
People
Mistakes
Control
Think
Mindset
Say
Admit
Give
More
Allow
Message
Genuine
Caught
Lot
Up
Get
Things
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