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Richard Edelman Quotes
Richard Edelman Quotes
Richard Edelman
American
Businessman
Born:
Jun 15
,
1954
Business
People
Trust
Will
Work
World
Related authors:
Bill Gates
Henry Ford
Jim Rohn
Les Brown
Peter Drucker
Stephen Covey
Steve Jobs
Warren Buffett
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.
Richard Edelman
Benefits
Will
Earning
Find
Lean
Dual
Providing
Mandate
Public
CEOs
Fulfilling
Who
Boldly
Societal
Profits
Receptive
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.
Richard Edelman
Government
Active
Supplement
Policy
Very
Substitute
Public
Public Policy
Companies
Need
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
Richard Edelman
Opportunities
Abandoned
Has-Been
Directly
Consumer
Mainstream
Mainstream Media
Mostly
Ideological
Content
Been
Offer
Brands
Information
Engage
Reasons
Many
Media
Need
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
Richard Edelman
News
Every
Medium
Increasingly
Meeting
Our
Put
Hosting
Instead
Attention
Device
Come
Like
Readers
Content
Access
Clients
Audiences
Blogging
Goal
Sites
Interact
Where
Social
Them
Us
Asking
Means
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.
Richard Edelman
World
Better
Feedback
Channel
Direct
Institutions
Dialogue
End
Going
Establishing
Users
Many
Served
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.
Richard Edelman
Honor
Take Advantage
Power
Take
Shaping
Advantage
Opinion
Continue
Role
Social
Should
Connect
Companies
Media
We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function.
Richard Edelman
Trust
Key
Opportunity
Society
Purchase
Point
Factor
Selection
Simply
Beyond
Employment
Moved
Being
Deciding
Whether
Product
Function
Now
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.
Richard Edelman
Trust
Opportunity
Values
Assumptions
System
Shared
Taken
Taken For Granted
Longer
Institutions
Equal
Equal Opportunity
Fairness
Upheld
Granted
Basic
I want Edelman to remain a family business.
Richard Edelman
Family
Business
Remain
Family Business
Want
I wake up every day, and the family fortune is on the line, and that's a good thing.
Richard Edelman
Good
Day
Family
Every Day
Wake Up
Every
Good Thing
Line
Wake
Up
Fortune
Thing
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.
Richard Edelman
Future
Digital
Battleground
Ourselves
See
Between
Advertising
Existing
Going
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.
Richard Edelman
Day
Integrity
Trust
Every Day
Values
Building
Live
Strategy
Every
Evolving
Lead
Most
Front
Then
Aspects
Engagement
Your
Company
Fundamental
Two
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.
Richard Edelman
Our
Way
Collaborative
Pushing
Journalism
New
Call
Clients
Been
Behalf
New Way
Storytelling
Forward
Number
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
Richard Edelman
Change
Marketing
Marketplace
Categories
Accelerate
Brands
Being
Pace
Companies
Challenging
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.
Richard Edelman
Me
Relationship
World
Consumer
Powered
New
Opens
Learned
Advocacy
Up
Brand
New World
Moves
Rooted
Buying
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.
Richard Edelman
Life
Creative
Better
Will
Side
Worrying
About
Potential
Better Life
Consumers
Instead
Partners
Because
Brands
Committed
Right
Societal
Disruption
The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world.
Richard Edelman
Today
Trust
World
Dangerous
Illusion
Taken
Taken For Granted
Leaders
Longer
Mass
Continuation
Any
Grand
Granted
Population
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.
Richard Edelman
Time
Great
Business
Focus
Recession
Enterprise
Leaders
Performance
Over
Most
Narrow
Wake
Short-Term
Business Leaders
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals.
Richard Edelman
Leadership
Business
Goals
Illusion
Align
Mass
Beyond
Effective
Modern
Grand
Moving
Engage
Means
Population
Societal
The question for every Olympics is whether the giant investment will pay off in the future.
Richard Edelman
Future
Will
Pay
Every
Giant
Investment
Question
Off
Whether
Olympics
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.
Richard Edelman
Tough
Year
Democratic
Chicago
Convention
Hometown
Violence
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.
Richard Edelman
Vote
Remember
Election
First
Feeling
Richard Nixon
President
Presidential
Finally
Presidential Election
Nixon
Cast
Could
Participate
Proud
George
Chicago
Versus
Senator
Stake
Richard
Much
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.
Richard Edelman
Work
Time
Vote
People
Difficult
Other
Our
Our People
Responsibilities
Still
Juggle
Off
Childcare
Polls
Flexible
Even
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the same effect as dueling scientists on issues such as obesity or climate change.
Richard Edelman
Change
Free
President
Destroyed
Jobs
Obama
Obesity
Facts
Free Trade
He
Trade
Climate
Climate Change
Scientists
Issues
Trump
Effect
Questions
Same
Nationality
So-Called
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.
Richard Edelman
Community
Programs
Must
Able
Purpose
Supporters
Brand
Movements
Views
Appeal
Start
Core
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.
Richard Edelman
Commitment
Defense
Between
Importance
Korea
Quarrels
Question
Historic
Bigger
Region
Japan
Pale
Extent
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