Jonathan Ive quote

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We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
Jonathan Ive
Jonathan Ive
Born: Feb 27, 1967

Topics

Corporate, Marketing, Something, No Reason, Like, Look, Well, Looks, Make, Sort, Sake, Cave, Oh, Different, Which, Agenda, Reason, Designers, Last

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