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Jonathan Ive Quotes
Jonathan Ive Quotes
Jonathan Ive
English
Designer
Born:
Feb 27
,
1967
Design
Good
People
Think
Work
You
Related authors:
Alexander McQueen
Bruce Oldfield
Mary Quant
Tan France
Thomas Heatherwick
Trinny Woodall
Vivienne Westwood
William Morris
If something is not good enough, stop doing it.
Jonathan Ive
Good
Not Good Enough
Enough
Something
Doing
Stop
One person's car is another person's scenery.
Jonathan Ive
Car
Scenery
Another
Person
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
Learning
Failing
Ideas
Without
Lots
Times
Trying
I think subconsciously people are remarkably discerning. I think that they can sense care.
Jonathan Ive
People
Care
Sense
Think
Remarkably
Discerning
Subconsciously
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Love
Day
Creative
Creative Process
Incredibly
One Day
Solution
Find
No Idea
About
Remarkable
Exciting
Idea
Naive
Sound
May
Process
Next
Actually
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Jonathan Ive
Me
Strange
Face
Design
Say
One Of The Things
Tails
Very
Irritates
Really
Strange Thing
Products
Aware
Thing
Things
Designer
Designers
There's no other product that changes function like the computer.
Jonathan Ive
Other
Changes
Computer
Like
Product
Function
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Jonathan Ive
Good
Car
Design
Think
Like
Perhaps
Much
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
Jonathan Ive
Culture
Value
Design
Thinking
Ways
Part
Emphasis
Ideas
Traditions
Many
Original
Innate
British
The computer industry is creatively bankrupt.
Jonathan Ive
Computer
Computer Industry
Industry
Bankrupt
Creatively
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
Jonathan Ive
Good
You
Wonderful
Long
Think
Too
Else
Out
Pretty
Pretty Good
Something
Something Else
Go
Just
Dwell
Then
Next
Should
Turns
Figure
You learn a lot about vital corporations through non-vital corporations.
Jonathan Ive
You
Corporations
Vital
About
Through
Learn
Lot
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
Jonathan Ive
Work
Time
Inevitable
Design
Months
Years
Stolen
Going
Six
Eight
Copied
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
Jonathan Ive
Design
No-One
Part
Industrial
Because
Leaves
Years
Than
Get
Greener
Team
Reason
Harder
Apple
Designers
Last
We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
Jonathan Ive
Work
Good
Not Good Enough
Enough
Something
Pushing
Studio
Fail
Failing
Stuff
Doing
Going
Stop
Afraid
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
Jonathan Ive
Technology
Try
Path
Think
Relevant
Determined
Since
Make
Personal
Which
Apple
All I've ever wanted to do is design and make; it's what I love doing.
Jonathan Ive
Love
Design
Make
Doing
Wanted
Ever
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
Jonathan Ive
Truth
Great
Money
Try
Our
Absolutely
Excited
Make
Sound
Goal
Gets
May
Little
Us
Products
Apple
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
Jonathan Ive
You
Try
Inevitable
Sense
Possible
Solution
Seem
Somehow
Only
Develop
Makes
Leave
Products
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.
Jonathan Ive
Work
Phones
Phone
Better
Our
Pretty
Motivation
iPhone
Wanted
Much
Stand
Started
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
Jonathan Ive
Struggle
Words
Design
Right Words
About
Making
Very
Process
Much
Describe
Apple
Right
Designing
You cannot disconnect the form from the material - the material informs the form.
Jonathan Ive
You
Material
Disconnect
Form
Cannot
Informs
The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod.
Jonathan Ive
More
Written
iPad
iPhone
iPod
Off
Dismissed
Large
Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating.
Jonathan Ive
Mind
Valuable
Collaborating
Collaboration
Prevailing
Direction
Could
Most
Sort
Opinion
Becomes
Successful
Your
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
Jonathan Ive
You
Game
Working Together
Together
Innovation
Case
Small
Always
Been
Where
Working
Team
Team Game
Groups
Apple
Number
Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate.
Jonathan Ive
Example
Understanding
Unless
Appropriate
Define
Never
Develop
For Example
Understand
Metal
Material
Form
Processes
Ore
Turn
Certain
Plastic
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