207 Brands Quotes for You to Enjoy

A lot of Americans desperately want to believe that China is full of poor people who can't innovate, and the only goods they make are cheap, toxic rip-offs our Western brands. They want to believe the only reason the Chinese economy is surging is because the West wants cheap goods and China knows how to make them that way. Sarah Lacy

People Believe Desperately Innovate Our Way Only Cheap Goods Economy Toxic Make Knows Because How Surging West Lot Western Brands American Want Wants China Chinese Them Poor Poor People Full Reason Who

If you look at Jeep, Ram, and the premium brands, those are brands that will survive. Sergio Marchionne

You Will Ram Those Look Survive Brands Premium

Brands started calling me out of the blue as I racked up over 5 million views on YouTube. And now I make my living being what they call a 'lifestyle and travel influencer.' Shenaz Treasury

Me Travel YouTube Living Out Lifestyle Over Make Call Calling Up Brands Blue Being Racked Views Now Million Started

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. Simon Mainwaring

Wake Up Challenge Consistency Google Otherwise Define Ghost Must Clarity Find Web Emergence More True Advent Town Advertising Partners Wake Up Authenticity Than Brands Just Personalized Might Themselves Means Shouting Ever

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. Simon Mainwaring

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. Simon Mainwaring

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. Simon Mainwaring

Business Inspire Think Approach Way Must Take Taking Maintain Simultaneously Perhaps Most Within Cultural Goal Effective Effective Way Brand Brands Place Conversations Mean Social Themselves Certain Engage Landscape Describe Series Specific

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. Simon Mainwaring

Profit Every Changed Relate Dramatically Way Relevant Stay Reconsider Almost How Brands Being Order Customers Professional Challenged

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. Simon Mainwaring

Will Values Filter Increasingly Define Ability Only Purpose Facing Through Allow New Reach Pass Brands Which Customers Meaningful Landscape Lives Competitive Core Core Values

Brands must become architects of community. Simon Mainwaring

Become Community Must Architects Brands

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face. Simon Mainwaring

Better Behavior Social Media Internet Face Thanks Ease Crises Easy Easy Access Consumers Shared Global Access Provided Brands Information Which Informed Social Multiple Function Media Now

We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. Simon Mainwaring

Environmental Working Together Together Poverty Control Numerous Address See Examples Climate Issues Brands Disease Pollution Working Now

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. Simon Mainwaring

Loyalty Speak Honor Values Become Community Relationships Consistently Out Must Purchases Architects Directly Exchange Consumers Reach Demonstrating Brands Expects Form Customer Them Meaningful Companies Need

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. Simon Mainwaring

Hope Business Values Build Community Marketplace Allow Most Around Demonstrate Effectively Brands Social Engage Communities Loyal Growing Core Core Values

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. Simon Mainwaring

The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself. Simon Spurr

Myself Tired Creativity People Old Looking Guard Thom Wave Say Out Be Careful Seeing More Individuality New Robert Coming Familiar Michael Brands Biggest Biggest Thing Younger Whole Thing Here Careful

I think there are very few brands with a person's point of view behind them. Sophia Amoruso

Few Think Point Point Of View Very Brands Person Behind Them View

You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. Stella McCartney

Buy You People Luxury Will Think Way Hopeful Hopefully More How Educated Brands Things Start Basis

A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base. Stephanie McMahon

Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important. Steve Stoute

Music People Speak Fans Important Young Spending Hundreds Super Able Data Vehicle Making Dollars Target Brands Get Trying Being Young People Use Actionable Using Millions Millions Of Dollars

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