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Advertising Quotes
Advertising Quotes
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
Words
Creation
Relationships
Secret
Tricky
Putting
New
Pictures
Advertising
Effective
Familiar
The Secret Of
Originality
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett
Service
Business
Sole
Sole Purpose
Purpose
Advertising
Which
Explaining
I had a band with David Gates. There was just a lot of opportunity at that time. But I left for Los Angeles the week after I graduated high school, and I actually left to try to get into the advertising business. That was really why I went out to L.A. My music career was almost an accident.
Leon Russell
Music
Time
Business
School
Opportunity
Try
Accident
Band
Music Career
Out
High
Angeles
High School
Week
David
Had
Almost
Advertising
Los
Los Angeles
Lot
Left
Get
Graduated
Just
After
Really
Why
Actually
Career
Gates
There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.
Leslie Moonves
People
Win
Internet
Will
Pay
Seconds
Hundreds
Way
Hundreds Of Thousands
Plenty
Willing
Thousands
Super
Super Bowl
Bowl
Well
Advertising
Idol
Dollars
American
Either
American Idol
Who
Million
Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work.
Liane Moriarty
Work
Me
You
Reading
Every
Trick
Writer
Almost
Nobody
Advertising
Make
Read
Commercial
Did
Wants
Them
Sentence
Keep
Copy
I have turned down so many major advertising bids because I think either the time isn't right or I'm not.
Linda Evangelista
Time
Down
Think
Major
Advertising
Bids
Because
Either
Turned
Many
Right
At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
Lowell McAdam
Future
Technology
Key
Digital
Tool
Approach
Market
Emerging
Develop
Investing
Advertising
Content
Revenue
Shift
Been
Provides
Model
Us
Strategically
Including
Platform
Media
Streams
Services
If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.
Lynda Resnick
Website
You
Business
Key
Try
Word
Internet
Important
New Things
Those
Beat
Merchandising
Drivers
New
Concentrate
Most
Until
Advertising
Make
Audience
Inexpensive
Very
Hit
Optimization
Often
The Most Important
Banner
Then
Paid
Search
Compared
Right
Things
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
Lynda Resnick
You
Communicate
Wrap
Proposition
Clear
Message
Advertising
Around
Concise
Makes
Selling
Than
Different
Manner
Your
Unique
Competitors
There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
M. J. Rose
Nothing
Marketing
Hated
About
Could
Advertising
Cover
Authors
Decided
Title
Who
Many
Published
Publisher
I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.
M. J. Rose
Universe
Incredibly
Market
Books
Frankly
Boring
Stayed
Something
Cater
Well
Advertising
Readers
Another
Felt
Been
Fit
Began
Going
Might
Create
Found
Specific
I started off in journalism 16 years ago in Stockholm, and I wrote for a few different publications for many years. I've also worked in advertising as a copywriter and creative director, but I changed it for architecture at 25 years old.
Magnus Larsson
Director
Creative
Architecture
Old
Few
Changed
Journalism
Also
Wrote
Advertising
Years
Years Ago
Off
Stockholm
Different
Worked
Many
Publications
Started
You look to Google, you see this incredible world of information, you see the advertising, but you also get Google Analytics. And Google Analytics coupled with Salesforce's sales and service and marketing means that both of our customers are going to have customer insights that they've never had before. That is really exciting.
Marc Benioff
Service
You
World
Google
Before
Incredible
Our
Marketing
See
Insights
Both
Never
Had
Exciting
Look
Also
Advertising
Coupled
Sales
Get
Going
Information
Customer
Customers
Really
Means
There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising.
Marc Cherry
Business
Trust
Eyes
Wind
Sets
Everything
Ears
More
No-One
Weighs
She
Advertising
Than
Scripts
Show
Show Business
A decade in advertising exposed me to plenty of schemers and backstabbers. But honestly, advertising is wonderful training for fiction. Writing novels is much easier if you've ever tried to write a billboard.
Marcus Sakey
Me
You
Writing
Wonderful
Training
Honestly
Easier
Plenty
Tried
Write
Advertising
Decade
Fiction
Fiction Writing
Much
Billboard
Exposed
Novels
Ever
We make programming decisions on a day-to-day basis. We sell advertising on a day-to-day basis. This is the way networks operate. This is the way all television stations operate. This is the way most businesses operate when you have a number of affiliates or a number of franchises. It's the way the business operates.
Mark E. Hyman
You
Business
Programming
Way
Television
Stations
Networks
Day-To-Day
Most
Operate
Advertising
Make
Affiliates
Sell
Decisions
Businesses
Number
Basis
A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept.
Mark Zuckerberg
Business
People
Frustration
Think
Increasingly
Alignment
Out
Seem
Somehow
Most
Concept
Advertising
Equate
Lot
Model
Being
Customers
Business Model
Your
Ridiculous
There is a pool of references in New York and Los Angeles that are almost exclusively drawn from the media, from the world of television and advertising.
Marshall Brickman
World
Pool
Television
Drawn
Angeles
Almost
New
Advertising
Los
Los Angeles
References
York
New York
Media
Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
Environmental
World
Abundance
Advertising
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
Collective
Harmony
Aims
Out
Collective Consciousness
Toward
Ideally
Advertising
Ultimate
Methods
Goal
Handicraft
Endeavors
Human
Impulses
Aspirations
Electronic
Using
Among
Consciousness
Programmed
Pop culture or advertising doesn't work perfectly. No one is watching and mindlessly accepting every part of the narrative or ideology.
Martine Syms
Work
Culture
Ideology
Every
No-One
Part
Perfectly
Advertising
Accepting
Narrative
Pop
Pop Culture
Watching
Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
Marvin Ammori
Law
Google
Addition
Spend
More
Investing
Advertising
Yahoo
Traffic
Owe
Any
Company
Bing
Violation
Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.
Mason Cooley
Buy
Says
Kind
Merely
Advertising
Hints
Courts
Expensive
Ordinary
Us
Images
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice Saatchi
Future
Best
Technology
Word
Mind
Will
Whatever
Location
High
One Word
Having
Fact
Except
Argue
Advertising
Equity
Equivalent
Brand
Site
Modern
In Fact
Each
Street
Associate
All media owners want to attract advertising revenue. Google is no different.
Maurice Saatchi
Google
Attract
Advertising
Revenue
Owners
Different
Want
Media
We have always said that advertising is just the icing on the cake. It is not the cake.
Meg Whitman
Cake
Advertising
Said
Always
Just
Icing
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