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Maurice Saatchi Quotes
Maurice Saatchi Quotes
Maurice Saatchi
Iraqi
Businessman
Born:
Jun 21
,
1946
Advertising
Independence
Politics
Will
World
You
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If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.
Maurice Saatchi
You
People
Will
Nothing
Stand For Something
Something
Nobody
Against
Stand
Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.
Maurice Saatchi
Time
Great
Nature
Musicians
Creativity
Human Nature
Trends
Everywhere
Kind
Touch
Prevailing
Directors
Tendencies
Writers
Know
Practiced
How
Amenable
Human
Artists
Prediction
Who
Chord
Actor
Based
Humans
Startling
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice Saatchi
Future
Best
Technology
Word
Mind
Will
Whatever
Location
High
One Word
Having
Fact
Except
Argue
Advertising
Equity
Equivalent
Brand
Site
Modern
In Fact
Each
Street
Associate
True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.
Maurice Saatchi
People
World
Independence
Aims
Strike
Way
Everywhere
Point
Instead
True
Idealism
Idealistic
Ideals
Practical
Materialistic
Provide
Behalf
Being
Declaration
Mechanical
Chord
Americanism
Express
Utopian
Humans
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Maurice Saatchi
Service
Experience
Mind
Thought
Sets
Everything
Distinction
Consumer
Between
Context
Brand
Precise
Owns
Should
Product
Company
Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.
Maurice Saatchi
Simplicity
Outcome
Point
Goal
Subtlety
Technical
Starting
Starting Point
My mother was very protective of her four boys.
Maurice Saatchi
Mother
Protective
Boy
Very
Her
Four
Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.
Maurice Saatchi
You
Will
Lamp
Say
Tell
Magic
Advance
Nobody
Audience
Effective
Whether
Which
Persuading
All media owners want to attract advertising revenue. Google is no different.
Maurice Saatchi
Google
Attract
Advertising
Revenue
Owners
Different
Want
Media
Politics is not a world for the squeamish or fainthearted.
Maurice Saatchi
Politics
World
Poetry can't cure cancer, but it can save your life until you die.
Maurice Saatchi
Life
You
Cancer
Poetry
Until
Cure
Die
Your
Save
I write in the most distressingly slow way in terms of punctuation and grammar.
Maurice Saatchi
Slow
Way
Punctuation
Write
Most
Terms
Grammar
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
Maurice Saatchi
Politics
You
World
King
Whatever
Own
Elsewhere
Eye
Out
Powerful
Lights
Court
Title
Your
Figure
It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.
Maurice Saatchi
Politics
Dignity
Determination
Independence
Values
Has-Been
Tory
Fact
Self
Taken
Individuality
Self-Determination
Attribute
Been
Years
Left
Human
In Fact
Which
Human Dignity
View
Resides
British
Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.'
Maurice Saatchi
You
World
Will
Values
Few
Everyone
Tell
Immortal
Give
Clear
She
Because
Answer
Tap
Timeless
Thatcher
Stood
Anyone
Wants
Anywhere
Eternal
Ask
Shoulder
Believed
Why
Her
Margaret
Margaret Thatcher
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