Leo Burnett Quotes

Leo Burnett
American Businessman
Born: Oct 21, 1891
Died: Jun 7, 1971
Ad Advertising Business Good People You
Related authors: Bill Gates Henry Ford Jim Rohn Les Brown Peter Drucker Stephen Covey Steve Jobs Warren Buffett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. Leo Burnett
You Stars Come Reach Reach For The Stars Handful Up Get Quite May Either Mud
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' Leo Burnett
You People Will Says Advertising Got How Get Here
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett
Simple Memorable Inviting Look Make Read Fun
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Leo Burnett
Life Great Creative People Think Secret About Still Curiosity The Secret Of Aspects Creative People
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Leo Burnett
Nothing More Advertising Opinion Greatest Greatest Thing Itself Than Achieved In My Opinion Product Believable Thing
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. Leo Burnett
Business Heart Sense Type Paper Ability Put Advertising Very Ink Interpret
Too many ads that try not to go over the reader's head end up beneath his notice. Leo Burnett
Try Too Beneath Ads Head Over Reader Go His End Up Notice Many
I regard a great ad as the most beautiful thing in the world. Leo Burnett
Beautiful Great World Most Beautiful Most Beautiful Thing Most Beautiful Thing Regard Thing Ad
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' Leo Burnett
Smart Stupid Only Sell Hard Thing Soft
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. Leo Burnett
Art You Tricks Without Get Getting Just Screaming Anything Noticed Naturally
To swear off making mistakes is very easy. All you have to do is swear off having ideas. Leo Burnett
You Mistakes Making Mistakes Easy Having Ideas Making Off Very Swear
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. Leo Burnett
Good Creation Guess Boss Most Advertising Learned Client Debilitating Trying Influences Wants
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. Leo Burnett
Today Good You Yourself Important Unless Din Idea Involvement Advertising Make Course Got Selling Nothin Noticed Believed Ever Basic
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett
Words Creation Relationships Secret Tricky Putting New Pictures Advertising Effective Familiar The Secret Of Originality
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Leo Burnett
Hell Say Consumers Instead Want Product Ad
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. Leo Burnett
Service Business Sole Sole Purpose Purpose Advertising Which Explaining
Plan the sale when you plan the ad. Leo Burnett
You Sale Plan Ad
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. Leo Burnett
Work History Made Living Guess Circulation Possible Something Only Supported Mass Mass Production Decide Whether Turn Us Production Standard Filled

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