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The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
John Quelch
Time
Market
Top
More
Mass
Over
Shifted
Brand
Being
Gap
Starbucks
Specialty
Consumer behaviour changes in a glacial fashion.
John Quelch
Fashion
Changes
Consumer
Behaviour
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
John Quelch
Time
Conservative
Will
Every
Recession
Every Time
More
Take
Consumers
Make
Cautious
Serious
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
John Quelch
You
Yourself
Immerse
Willing
Totally
Order
In-Depth
China
Exposure
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
John Quelch
Food
Inflation
Face
Long
Price
Retail
Points
Maintain
Been
Candy
Order
Product
Used
Manufacturers
Companies
Downsizing
When times are good, there is budget available for increased research on secondary products or customers.
John Quelch
Good
Research
Increased
Secondary
Budget
Times
Available
Customers
Products
Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy.
John Quelch
Knowledge
Focused
Absolutely
Clear
Instead
New
Economy
Know
Because
New Knowledge
Shift
Going
Being
China
Creating
Production
Teaching
Now
The skills associated with knowledge creation are totally different from the skills associated with production.
John Quelch
Knowledge
Creation
Totally
Different
Skills
Production
Associated
If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program.
John Quelch
Great
You
Will
Research
Top
Further
Promise
Vital
Some
Recruit
Students
Faculty
Environment
Attract
Well
Vibrant
Then
Your
Help
Program
The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.
John Quelch
Government
Business
Behavior
Programs
Purchase
Federal
Federal Government
Shape
Consumer
Short-Term
Should
Incentive
Designed
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
John Quelch
You
Tool
Marketing
Kit
Put
Front
Going
Center
CEO
Who
There are distinct categories of consumers, each of which needs to be addressed in a different way.
John Quelch
Needs
Way
Distinct
Consumers
Categories
Different
Which
Each
Different Way
Consumers around the world are excited to share common experiences.
John Quelch
World
Consumers
Share
Excited
Around
Common
Experiences
A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.
John Quelch
Commitment
Reality
Top
Marketing
Out
Potential
Investing
Attracts
Blockbusters
Scientists
Convert
Then
Company
Searching
Paying extra for prime placement can often pay off.
John Quelch
Pay
Extra
Prime
Off
Often
Placement
Paying
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
John Quelch
Good
Increase
Recession
Back
Market
Market Share
Cost
Economic
Share
Investment
Economic Times
Well
Advertising
Return
Documented
Times
Than
Brands
Improve
Cutting
Lower
Competitors
I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking.
John Quelch
Problem
Black
Black And White
White
Think
Thinking
Cases
Part
Test
Issues
Which
Litmus
Litmus Test
Republicans
Certain
Many
Base
To be a dean, you have to be a salesman as well as a scholar.
John Quelch
You
Scholar
Well
Dean
Salesman
What you don't do is contacting someone you haven't reached out for 10 years and asking for money.
John Quelch
You
Money
Out
Someone
Reached
Years
Asking
In constant pursuit of money to finance campaigns, the political system is simply unable to function. Its deliberative powers are paralyzed.
John Rawls
Finance
Money
Political
System
Unable
Constant
Paralyzed
Pursuit
Simply
Powers
Campaigns
Political System
Function
For me the printing process is part of the magic of photography. It's that magic that can be exciting, disappointing, rewarding and frustrating all in the same few moments in the darkroom.
John Sexton
Me
Photography
Few
Darkroom
Magic
Part
Exciting
Disappointing
Printing
Same
Rewarding
Process
Frustrating
Moments
Having photographed the landscape for a number of years and specifically working with trees and in the forest I found, without consciously thinking about it, that it was a great learning experience for me in terms of organizing elements.
John Sexton
Great
Me
Learning
Experience
Thinking
Trees
Photographed
Great Learning
Great Learning Experience
About
Having
Terms
Without
Learning Experience
Years
Forest
Working
Landscape
Organizing
Elements
Found
Specifically
Number
It was amazing to watch him in the darkroom at an advanced age, still get excited when the results were pleasing. He still struggled like we all do in the darkroom and he struggled behind the camera, and when he had a success he was beaming.
John Sexton
Success
Age
Amazing
Pleasing
Darkroom
Struggled
Results
Had
He
Advanced
Excited
Like
Him
Still
Were
Camera
Get
Behind
Watch
Whatever it takes to get the image to reach that level is what that photographer needs to do. And for me, I just have such a love of the tactile and sensuous quality of a black and white silver gelatin print.
John Sexton
Love
Needs
Me
Quality
Black
Black And White
Whatever
White
Photographer
Silver
Tactile
Takes
Reach
Print
Get
Just
Level
Image
And as part of my activity there, he had indicated he wanted me to work with him on that and conduct the various technical tests. And so a few months later I moved from Southern California up to the Monterey Peninsula where I still live today.
John Sexton
Work
Today
Me
Few
Live
Later
Months
Peninsula
Various
Had
He
Part
California
Him
Still
Tests
Up
Conduct
Southern
Southern California
Moved
Where
Wanted
Activity
Technical
And friends of mine that had photography class in high school would develop the film and make prints and I'd take them back to the track and give 'em away or try and sell them. Much to my parents' dismay, I majored in photography in college.
John Sexton
Class
Photography
School
Try
College
Parents
Back
Mine
High
Would
High School
Give
Take
Develop
Had
Make
Track
Prints
Sell
Friends
Them
Dismay
Much
Film
Away
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