John Quelch Quotes

John Quelch

John Quelch

American Educator

Born: Aug 8, 1951

Because Brand Brands Business Health You

Related authors: Bill Nye Booker T. Washington Horace Mann John W. Gardner Michael Pollan Michael Porter Temple Grandin Timothy Leary

Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. John Quelch

Business Innovation Internet Superior Promotion Small Small Business Vehicle Globally Effectively Very Expand Any Using Differentiated Technological

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. John Quelch

Important Society Way Signal Status Very Brands China Social Reason

Coca-Cola is an American icon. John Quelch

American Icon Coca-Cola

Ease of navigation is important in both physical and virtual space. John Quelch

Space Important Virtual Ease Physical Both Navigation

Consumer behaviour changes in a glacial fashion. John Quelch

Fashion Changes Consumer Behaviour

You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch

You Yourself Immerse Willing Totally Order In-Depth China Exposure

Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. John Quelch

Food Inflation Face Long Price Retail Points Maintain Been Candy Order Product Used Manufacturers Companies Downsizing

When times are good, there is budget available for increased research on secondary products or customers. John Quelch

Good Research Increased Secondary Budget Times Available Customers Products

Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. John Quelch

Knowledge Focused Absolutely Clear Instead New Economy Know Because New Knowledge Shift Going Being China Creating Production Teaching Now

The skills associated with knowledge creation are totally different from the skills associated with production. John Quelch

Knowledge Creation Totally Different Skills Production Associated

If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program. John Quelch

When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. John Quelch

You Tool Marketing Kit Put Front Going Center CEO Who

There are distinct categories of consumers, each of which needs to be addressed in a different way. John Quelch

Needs Way Distinct Consumers Categories Different Which Each Different Way

Consumers around the world are excited to share common experiences. John Quelch

World Consumers Share Excited Around Common Experiences

Paying extra for prime placement can often pay off. John Quelch

Pay Extra Prime Off Often Placement Paying

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. John Quelch

I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. John Quelch

Problem Black Black And White White Think Thinking Cases Part Test Issues Which Litmus Litmus Test Republicans Certain Many Base

To be a dean, you have to be a salesman as well as a scholar. John Quelch

You Scholar Well Dean Salesman

What you don't do is contacting someone you haven't reached out for 10 years and asking for money. John Quelch

You Money Out Someone Reached Years Asking

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