Nir Eyal quote

I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don't have a variable reward, which maintains mystery.
Nir Eyal

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Indistractable: How to Control Your Attention and Choose Your Life
Indistractable: How to Control Your Attention and Choose Your Life
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