Michael Schudson quote

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
Michael Schudson
Michael Schudson

Topics

Will, Kind, More, Consumer, Consumers, Environment, Advertising, Impoverished, Effectiveness, Depends, Information, Available, Successful, Product, Amount

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