Michael Schudson Quotes

Michael Schudson
Michael Schudson
American Sociologist
Advertising Buy Consumer Consumers Me Will
Related authors: C. Wright Mills Charles Horton Cooley Deborah Tannen Ivan Illich Matthew Desmond Talcott Parsons Thomas E. Mann William Julius Wilson
If advertising is not an official or state art, it is nonetheless clearly art. Michael Schudson
Art State Clearly Advertising Nonetheless Official
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. Michael Schudson
Approaches Determine Rely Budgets Advertiser Advertising American Essentially Illogical
Advertising generally works to reinforce consumer trends rather than to initiate them. Michael Schudson
Trends Rather Consumer Generally Advertising Than Them Works Initiate Reinforce
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. Michael Schudson
Will Kind More Consumer Consumers Environment Advertising Impoverished Effectiveness Depends Information Available Successful Product Amount
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values. Michael Schudson
Values Power More Rests Ads Obvious Repetition Than Subtle Transmission
Sales may lead to advertising as much as advertising leads to sales. Michael Schudson
Lead Leads Advertising Sales May Much

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