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Michael Schudson Quotes
Michael Schudson Quotes
Michael Schudson
American
Sociologist
Advertising
Buy
Consumer
Consumers
Me
Will
Related authors:
C. Wright Mills
Charles Horton Cooley
Deborah Tannen
Ivan Illich
Matthew Desmond
Talcott Parsons
Thomas E. Mann
William Julius Wilson
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
Art
State
Clearly
Advertising
Nonetheless
Official
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
Approaches
Determine
Rely
Budgets
Advertiser
Advertising
American
Essentially
Illogical
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
Trends
Rather
Consumer
Generally
Advertising
Than
Them
Works
Initiate
Reinforce
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
Will
Kind
More
Consumer
Consumers
Environment
Advertising
Impoverished
Effectiveness
Depends
Information
Available
Successful
Product
Amount
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Michael Schudson
Values
Power
More
Rests
Ads
Obvious
Repetition
Than
Subtle
Transmission
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
Lead
Leads
Advertising
Sales
May
Much
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C. Wright Mills
Charles Horton Cooley
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