David Ogilvy Quotes

David Ogilvy
English Businessman
Born: Jun 23, 1911
Died: Jul 21, 1999
Advertisement Advertising People Will You Your
Related authors: Alan Sugar Ben Horowitz Christopher Robin Milne Edward Coke James William Middleton Nathan Meyer Rothschild Roy Hodgson Sam Allardyce
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy
Thought Every Complex Advertisement Brand Contribution Which Should Image Symbol
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. David Ogilvy
World Living Babies Mine Except New Like Advertising Make Campaigns Midwife Bringing
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy
Buy Day Me You Every Day People Try Language Every Think Rules Seems Something Write Know Vernacular Trying Grammar Which Persuade Should Use
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy
Post Too Much Judgment Lamp Research Too Increasing Marketing Rather Reluctance Rely Part Support Drunkard Executives Coming Than Much Notice Use Uses Illumination
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. David Ogilvy
People Better Three Think Find Able More Drink Write Had Am Little Them Far Productive Many Two
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy
Good Great You Will Somebody Else Imitating Worry See Steal Soon Nobody Advertising Another Built Campaign Brand Irritating Agency Create Fortune Ever Good Fortune
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