David Ogilvy quote

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I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy
David Ogilvy
Born: Jun 23, 1911
Died: Jul 21, 1999

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Buy, Day, Me, You, Every Day, People, Try, Language, Every, Think, Rules, Seems, Something, Write, Know, Vernacular, Trying, Grammar, Which, Persuade, Should, Use

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