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Troy Carter Quotes
Troy Carter Quotes
Troy Carter
American
Producer
Born:
Nov 14
,
1972
Business
Me
Music
People
Think
You
Related authors:
Aaron Sorkin
David O. Selznick
Gene Roddenberry
Jimmy Iovine
Robert Wise
Samuel Goldwyn
Shonda Rhimes
Suge Knight
Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work.
Troy Carter
Work
People
Simple
Difficult
About
Hustle
Like
Ideas
Talk
Doing
Lot
Actually
As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business.
Troy Carter
Business
Important
Rejection
Our
Hustle
Equally
Because
Lot
Grit
Resilience
When your back is against the wall, your brain has to function at a high level.
Troy Carter
Back
High
High Level
Brain
Wall
Against
Your
Function
Level
What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense.
Troy Carter
You
People
Simplicity
Sense
About
Like
Makes
Lot
Link
Front
Explain
Billboards
A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors.
Troy Carter
You
Yourself
Looking
Building
Young
Programs
Corporations
Those
Entrepreneurs
Factors
Investing
Instead
Venture
Arms
Within
Lot
Now
Disrupt
External
Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago.
Troy Carter
Face
Three
Changed
Weeks
Stepped
She
Looks
Lot
Up
Than
Decades
Did
Different
Barbie
Even
Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not.
Troy Carter
Music
You
Stream
Whatever
Favors
Consumers
Songs
Like
Spotify
Hear
Up
Very
Offer
Hits
Being
Where
Much
Radio
Played
When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company.
Troy Carter
Work
You
Game
Technology
Together
Everybody
Benefit
Could
Investors
Look
How
Work Together
Companies
Company
Zero-Sum
Technology Companies
My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community.
Troy Carter
Together
Build
Community
Relations
Our
Out
Songwriter
Put
Songwriting
Head
Idea
Heads
Global
Within
Spotify
How
Came
Hire
Contribute
Figure
Who
Whole
Third
I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good.
Troy Carter
Good
Day
Waiting
Rapper
Will
Thought
Big
Down
Our
Months
Kid
One Day
Hop
Outside
Studio
Like
Demo
Learned
Big Break
Got
Were
Quickly
Train
Going
Six
Break
Straight
Used
Jazzy
Jeff
Played
The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before.
Troy Carter
Music
Business
Before
Gone
Way
Through
Consumers
Industry
Singles
Interact
Different
Anymore
Again
Now
Albums
People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio.
Troy Carter
People
Pandora
Spotify
Subscription
Experimenting
Whether
Streaming
Services
I bring in the record label who distributes the music.
Troy Carter
Music
Record
Record Label
Label
Who
Bring
I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it.
Troy Carter
Market
Syndicate
Top
Married
Ability
Gut
Guy
Investment
Idea
Feel
Look
Execute
Also
Lot
Very
Viability
Just
Size
Commonsense
Then
Team
There were a lot of stereotypes that I had to break of how people in the entertainment industry do business.
Troy Carter
Entertainment
Business
People
Entertainment Industry
Had
Stereotypes
Industry
How
Were
Lot
Break
Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify.
Troy Carter
Music
Me
You
Beatles
Worth
Value
More
Catalog
Look
Terms
Industry
Spotify
Than
Should
Exponentially
File
Whole
Growing
Actual
I was Jazzy Jeff's assistant.
Troy Carter
Jazzy
Jeff
Assistant
My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating.
Troy Carter
Music
Frustration
Music Industry
Sold
Scale
Fact
No-One
Industry
Lack
Biggest
Frustrating
Million
Copies
Album
You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert.
Troy Carter
You
People
Rate
Miss
Concert
Venues
Parts
Go
Lines
Huge
Want
The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience.
Troy Carter
You
Experience
Problem
Some
Having
Put
Look
Around
Altogether
Editorial
Different
The Problem With
Frying
Next
Pair
Compared
Pan
When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.
Troy Carter
Great
You
Think
Everybody
Back
Pretty
About
Having
Great Place
Studios
Reach
Audience
Brands
Trying
Movie
Place
Who
Captive
Millennials
I said, 'Who said African American founders can't build a billion dollar company?'
Troy Carter
Build
Said
Dollar
American
African
African-American
Billion
Who
Company
Founders
To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products.
Troy Carter
Good
Me
Business
People
Finding
Talent
Make
Than
Managers
Just
Different
Want
Working
Engineers
Products
Who
The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize.
Troy Carter
Music
Day
Learning
End Of The Day
Lesson
Music Industry
Scale
About
Industry
Learn
How
End
Really
Means
Tech
It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down.
Troy Carter
Money
Down
Record
Record Company
Makes
Off
Then
Company
I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age.
Troy Carter
Me
Age
Took
Those
Wing
Guys
Prince
Fresh
Came
Up
Jazzy
Jeff
Early
Early Age
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