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Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
Jay Samit
You
Value
Faster
Incremental
Marketing
Cost
Costs
Segment
Beyond
Most
Identify
Goal
Targeted
Quickly
Gets
Any
Going
Customer
Customers
Acquiring
Acquisition
Lower
Your
Growth
Profitable
Associated
Core
While a large segment of the art world has obsessed over a tiny number of stars and their prices, an aesthetic shift has been occurring. It's not a movement - movements are more sure of themselves. It's a change of mood or expectation, a desire for art to be more than showy effects, big numbers, and gamesmanship.
Jerry Saltz
Art
Change
World
Big
Expectation
Stars
Mood
Has-Been
More
Segment
Prices
Obsessed
Over
Sure
Aesthetic
Shift
Been
Effects
Art World
Than
Tiny
Movement
Movements
While
Themselves
Large
Showy
Desire
Number
Numbers
It's a controversial segment, 'Watters World.' There's controversy around it.
Jesse Watters
World
Segment
Around
Controversial
Controversy
Throughout the lead-up to the war, CNN worked hard to air all sides of the story. We had a regular segment called Voices of Dissent in which we spent time covering antiwar protests and interviewing those who were opposed to the war with Iraq.
Jim Walton
War
Time
Dissent
Interviewing
Sides
Air
Spent
Those
Segment
Voices
Throughout
Had
Protests
Opposed
Were
Covering
Iraq
Antiwar
Story
Which
Worked
Regular
Hard
Who
Live television invites a lot of comic relief, and I've definitely had my share. I got tongue-twisted on the word 'prevalent' once; had a homeless man accost me during a segment; and got my mic snagged off when a congressional staffer barged into my frame.
Kayla Tausche
Me
Man
Word
Live
Frame
Once
Definitely
Television
Relief
Segment
Had
Share
Invites
Comic
Got
Comic Relief
Lot
Off
Mic
Congressional
Homeless
Live Television
Art is nothing if you don't reach every segment of the people.
Keith Haring
Art
You
People
Nothing
Every
Segment
Reach
You're not going to get a seven-star match or six or five in a seven-minute segment, but I always do the best I can to make that segment memorable and entertaining, and I think that's always the name of the game.
Kenny Omega
Best
You
Game
Think
Entertaining
Memorable
Segment
Name
Make
Match
Always
Five
Get
Going
Six
I think as a whole America is dealing with the issue of homophobia. We got to be really honest about whether we believe in civil rights for all people or not. As Black people we need to remember the moment that we say it's okay to disenfranchise one segment of society, we're opening the door to move backward on ourselves.
Kerry Washington
Rights
People
Remember
Black
Believe
Think
Society
Say
Okay
Backward
Ourselves
All People
Civil
Civil Rights
About
Segment
Opening
Dealing
Got
Issue
America
Move
Door
Whether
Really
Moment
Whole
Need
Honest
I love the way this sport has evolved and impacted every segment of society. Now you have cross training and weight training in every sport and from middle school kids to senior citizens.
Lee Haney
Love
You
Training
School
Every
Society
Way
Kids
Evolved
Citizens
Impacted
Cross
Segment
Weight
School Kids
Sport
Senior
Senior Citizens
Middle
Middle School
Now
I spent a lot of my time working in the American module, and he would stay in the Russian segment working on his things, and we'd meet up at meal times. So it actually worked out very well.
Leroy Chiao
Time
Meal
Meet
Spent
Out
Would
Stay
Russian
Segment
My Time
He
Well
His
Lot
Up
Very
Times
American
Worked
Working
Actually
Things
We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.
Lowell McAdam
Everybody
TV
Segment
Looked
Go
Linear
Want
After
Wants
Which
Customer
Millennials
Buying
Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.
Luca Cordero di Montezemolo
Fashion
Food
Furniture
High
Small
Segment
High-End
Italy
Ferrari
End
Famous
Where
Companies
On all open platforms, regardless of whether it's Facebook or the Apple App Store, the largest segment is entertainment and games. It's the largest revenue segment. And it's the same for Tencent.
Ma Huateng
Entertainment
Facebook
Segment
Open
Revenue
Same
Store
Regardless
Whether
App
Games
Platforms
Apple
Largest
'Culture' is a finite segment of the meaningless infinity of the world process, a segment on which human beings confer meaning and significance.
Max Weber
Culture
World
Significance
Segment
Finite
Infinity
Human
Human Beings
Process
Which
Meaning
Meaningless
Beings
A novel that does not uncover a hitherto unknown segment of existence is immoral. Knowledge is the novel's only morality.
Milan Kundera
Knowledge
Unknown
Immoral
Morality
Only
Segment
Uncover
Does
Existence
Hitherto
Novel
There is definitely a need for increasing capacity in higher education; a large part of this is being met in the technical education segment by the private sector and in the non-technical by the state sector. In the public sector, we will do whatever we can afford.
Pallam Raju
Education
Will
Higher Education
Met
Whatever
Increasing
State
Definitely
Sector
Segment
Higher
Part
Private
Private Sector
Afford
Being
Public
Capacity
Large
Public Sector
Large Part
Technical
Need
Much of my adult life has been spent fighting for equal opportunity, and the idea that I would support limiting opportunity for any segment of society, particularly women, is antithetical to who I am and what I have done.
Paul Tudor Jones
Life
Women
Opportunity
Fighting
Society
Spent
Has-Been
Would
Segment
Adult
Adult Life
Support
Idea
Particularly
Equal
Equal Opportunity
Am
Limiting
Been
Any
Done
Much
Who
I saw a segment of Douglas Trumbull's special effects for 'Blade Runner' on the KNBC-TV news. I recognized it immediately. It was my own interior world. They caught it perfectly.
Philip K. Dick
News
Interior
World
Own
Saw
Immediately
Recognized
Runner
Blade
Blade Runner
My Own
Segment
Perfectly
Caught
Effects
Douglas
Special
Special Effects
So this is the only TV show in America where I am quite confident that you, the audience, will share my excitement when I tell you that coming up in our next segment, we have the best graph ever. Best graph ever.
Rachel Maddow
Best
You
Will
Our
Tell
TV
TV Show
Only
Segment
Share
Excitement
Audience
Am
Coming
Up
America
Quite
Confident
Where
Next
Show
Graph
Ever
Appropriate assessments are a crucial part of effectively educating students. But they only measure a narrow segment of what kids need to learn.
Randi Weingarten
Appropriate
Kids
Only
Segment
Crucial
Students
Part
Learn
Narrow
Educating
Effectively
Measure
Need
With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.
Ravi Subramanian
Social Media
Out
Cost-Effective
Segment
Reach
Audience
Target
Very
Precise
Social
Manner
Media
Television is just one more facet of that considerable segment of our society that never had any standard but the soft buck.
Raymond Chandler
Society
Considerable
Our
Television
Facet
More
Segment
Never
Buck
Had
Any
Just
Just One
Standard
Soft
My mother still has a three-step system to eating candy corn. First she eats the white tip, then the orange middle, then the yellow end. She swears each segment tastes different.
Rosecrans Baldwin
Mother
First
White
Corn
System
Eating
Eats
Segment
She
Still
Yellow
End
Orange
Tastes
Tip
Candy
Middle
Different
Then
Each
For the second straight year, craft beer is the fastest growing segment of the U.S. alcoholic beverage industry. In 2005, craft beer experienced a 9 percent increase in volume, nearly triple that of the growth experienced in the wine and spirits industry.
Sherwood Boehlert
Beer
Wine
Year
Increase
Triple
Spirits
Percent
Percent Increase
Segment
Volume
Beverage
Industry
Craft
Experienced
Straight
Growing
Nearly
Growth
Fastest
Second
If fashion is for everyone, is it fashion? The answer goes far beyond the collections and relates to the speed of fast fashion. There is no longer a time gap between when a small segment of fashion-conscious people pick up a trend and when it is all over the sidewalks.
Suzy Menkes
Time
Fashion
People
Trend
Speed
Relates
Everyone
Collections
Small
Segment
Pick
Between
Longer
Over
Beyond
Answer
Up
Goes
Far
Gap
Fast
Everything I ask is a question from Tamron, like it or not. My team does not write my questions. We put together a segment. We talk about the elements that I want, but we have a conversation for that hour with our guests.
Tamron Hall
Conversation
Together
Our
Everything
Guests
About
Segment
Write
Put
Hour
Like
Talk
Does
Question
Questions
Want
Ask
Team
Elements
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