Marketers Quotes

For Customer Development to succeed, everyone on the team - from investor or parent company to engineers, marketers and founders - needs to understand and agree that the Customer Development process is different to its core. Steve Blank

Needs Everyone Marketers Parent Investor Development Understand Different Process Customer Succeed Engineers Team Agree Company Founders Core

Bell Labs was a fantastic research organization but having them create and market new products for the world was terrible. They were not good marketers and yet it was AT&T engineers who were deciding what the products of the future were. Martin Cooper

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