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Certain product categories become less attractive for us because, as they become mature, they become low-cost, and hence, there is less to invent. There is less to invent in a television, whereas in heath technology, there is a lot to invent. So we wanted to put our innovative power to work where it really matters.
Frans van Houten
Work
Technology
Invent
Power
Become
Matters
Innovative
Our
Television
Put
Categories
Attractive
Because
Lot
Mature
Heath
Where
Wanted
Whereas
Low-Cost
Us
Really
Certain
Product
Less
Hence
I've never liked categories; I've never liked boxes; I've always tried to be unconventional as much as I possibly could.
Gary Dourdan
Possibly
Tried
Could
Never
Unconventional
Categories
Liked
Boxes
Always
Much
I see the demographics increasing, and by that I mean the notion of social acceptance is growing, not decreasing; I think the notion of fiscal responsibility is growing, not decreasing. And Republicans seem to be moving further away from those two categories than closer.
Gary Johnson
Acceptance
Responsibility
Think
Increasing
Further
Those
See
Seem
Categories
Demographics
Fiscal
Fiscal Responsibility
Than
Closer
Republicans
Moving
Mean
Social
Social Acceptance
Decreasing
Notion
Growing
Away
Two
Sometimes entire categories of craigslist are rendered nearly unusable by spam. Con artists prowl the listings, paying sellers with fake cashier's checks and luring buyers to share their credit card numbers.
Gary Wolf
Sometimes
Entire
Share
Con
Categories
Checks
Rendered
Fake
Sellers
Artists
Spam
Paying
Credit
Card
Credit Card
Nearly
Buyers
Numbers
Our history is based on extending the brand to categories within the guardrails of Starbucks.
Howard Schultz
History
Our
Categories
Within
Brand
Starbucks
Based
Extending
I'm aware that people enjoy creating categories that make it easier to digest pop culture or the media or entertainment or whatever. But I really have too much to do to fit into any easy category.
James Adomian
Entertainment
Culture
People
Too Much
Whatever
Enjoy
Too
Digest
Easier
Easy
Categories
Category
Make
Fit
Any
Much
Really
Pop
Creating
Pop Culture
Media
Aware
I believe aphorisms are best when first read in the wild, free from the confines of any categories.
James Geary
Best
Free
First
Believe
Wild
Categories
Read
Any
Confines
Aphorism
Granted, I'm more interested in technology than most people, and less interested in politics than most. But I don't like to think about categories. I really see myself as a general non-fiction writer.
James Gleick
Politics
Myself
Technology
People
Think
See
About
General
More
Writer
Categories
Like
Most
Non-Fiction
Than
Interested
Really
Granted
Less
What's interesting about the transportation market is that you're often dabbling in multiple categories. The same person who might own a car is still using Uber, is still using a taxi, still might go to Avis on a business trip and rent a car.
Jennifer Hyman
You
Business
Car
Own
Market
Trip
About
Categories
Rent
Still
Go
Person
Same
Often
Interesting
Might
Taxi
Transportation
Who
Using
Multiple
Dabbling
I've actually performed at Gay Pride in Atlanta three times in my career. I've always had a large gay following, particularly in the lesbian community. I am grateful for that. To me, it means my music transcends categories. It also means that I'm a cute girl singing a rock song in an alto voice!
Jennifer Nettles
Music
Me
Gay
Grateful
Song
Pride
Girl
Three
Singing
Cute
Community
Lesbian
Atlanta
Following
Voice
Had
Performed
Categories
Particularly
Also
Alto
Rock
Always
Am
Times
Transcends
Cute Girl
Means
Large
Actually
Career
Forget being 'discovered.' All you can do is write. If you write well enough, and are stubborn enough to embrace failure, and if you happen to fall into the narrow categories that the book market recognizes, then you might make a little money. Otherwise, it's a struggle. A gorgeous struggle.
Jess Walter
Failure
You
Struggle
Book
Money
Gorgeous
Fall
Enough
Otherwise
Market
Embrace
Stubborn
Write
Categories
Well
Make
Well Enough
Narrow
Discovered
Forget
Being
Happen
Little
Might
Then
Little Money
I certainly wanted Hedwig's world to be one where identification and categories are fluid, changing, and confusing, as they are, really, in life.
John Cameron Mitchell
Life
World
Fluid
Changing
Categories
Identification
Where
Wanted
Confusing
Really
Certainly
I have two different categories of favorite films. One is the emotional favorites, which means these are generally films that I saw when I was a kid; anything you see in your formative years is more powerful, because it really stays with you forever. The second category is films that I saw while I was learning the craft of motion pictures.
John Carpenter
You
Learning
Films
Saw
Kid
Favorite
Favorite Films
Favorites
See
Stays
More
Emotional
Generally
Powerful
Categories
Pictures
Category
Because
Motion
Motion Pictures
Years
Forever
Craft
Different
Anything
Formative
Which
While
Really
Means
Your
Second
Two
There are distinct categories of consumers, each of which needs to be addressed in a different way.
John Quelch
Needs
Way
Distinct
Consumers
Categories
Different
Which
Each
Different Way
Labels only confuse people. The smarter people recognize artists who transcend categories. But I always try to entertain. It's in my nature; writers are born to entertain. If that means working ostensibly within a genre, fine.
John Shirley
Nature
People
Try
Confuse
Recognize
Entertain
Fine
Born
Only
Writers
Smarter
Categories
Genre
Within
Always
Labels
Artists
Transcend
Working
Means
Who
Novelists seem to fall into two distinct categories - those that plan and those that just see where it takes them. I am very much the former category.
Jojo Moyes
Fall
Distinct
Those
See
Seem
Takes
Categories
Category
Am
Very
Just
Where
Former
Them
Plan
Much
Novelists
Two
In the book I define conservatism, as I believe it is fit upon four categories of principle: respect for The Constitution, respect for life, less government, and personal responsibility.
Jonathan Krohn
Life
Government
Respect
Constitution
Book
Responsibility
Believe
Conservatism
Define
Categories
Principle
Fit
Personal
Personal Responsibility
Less
Four
As both an essayist and science fiction and fantasy novelist, I write about and for the future. I talk about the past to remind us that what we believe has always been true - that men and women are somehow static categories, or that men in power has always been the default, or that same-sex love affairs were always taboo - has not always been thus.
Kameron Hurley
Love
Future
Science
Women
Men
Men And Women
Power
Past
Believe
Static
Taboo
About
Somehow
Both
Write
Remind
True
Thus
Categories
Talk
Science Fiction
Always
Affairs
Were
Been
Women Are
Essayist
Same-Sex
Fiction
Fantasy
Us
Novelist
Default
Without Socialism the working class is a heterogeneous mixture of different categories, some of which have independent, varying interests, sometimes opposed to each other.
Karl Radek
Class
Socialism
Sometimes
Other
Independent
Some
Categories
Without
Opposed
Mixture
Different
Which
Interests
Working
Working-Class
Each
You watch an old 'Jeopardy!' and the categories alone are very plain. 'Poetry,' or 'Movies,' or 'Physics.' If you watch it now, though, there'll be a theme board where the categories are all Hitchcock movies. Lots more jokes, lots more high-concept categories and questions.
Ken Jennings
Alone
You
Jokes
Physics
Old
Though
More
Poetry
Categories
Lots
Questions
Very
Hitchcock
Where
Board
Movies
Plain
Theme
Jeopardy
Now
Watch
All equity categories, correctly calculated, create near-identical lifelong returns. They just get there via wildly differing paths.
Kenneth Fisher
Wildly
Correctly
Lifelong
Calculated
Categories
Returns
Equity
Get
Via
Paths
Just
Create
Differing
I never liked feeling like the world needed to have labels on everything, whether it's people or categories of music. I think everyone should be what they want to be, and you shouldn't have to look a certain way in order to fit this mold or that mold.
Lindsey Stirling
Music
You
People
World
Feeling
Think
Everyone
Everything
Way
Never
Categories
Like
Liked
Look
Fit
Labels
Order
Want
Whether
Certain
Should
Mold
Certain Way
Needed
When I was growing up, music was music and there were no genres. We didn't look at it as country music. Popular music in Tuskegee was country music. So I didn't know it in categories. It was the radio.
Lionel Richie
Music
Country
Categories
Country Music
Know
Look
Genres
Were
Up
Radio
Popular
Popular Music
Growing
Growing Up
I was an avid reader, but never thought seriously about writing a novel until I was in my thirties. I took no formal fiction-writing courses and never thought about these categories when I wrote my first novel.
M. J. Rose
Writing
Seriously
Thought
First
Thirties
Took
About
Never
Categories
Until
Wrote
Reader
Courses
Formal
Avid
Novel
It's a nonsense because, as we all know, there are brilliant 15-year-old readers and hopeless 50-year-old readers. All that categorisation is a matter of bookshop shelves rather than literary categories, I think.
Mal Peet
Matter
Brilliant
Hopeless
Think
Rather
Categories
Know
Readers
Because
Nonsense
Shelves
Than
Literary
I find myself, by happy accident, writing 'Young Adult' fiction. However, I dislike such categories.
Mal Peet
Myself
Happy
Writing
Accident
Young
Find
Adult
Categories
However
Young Adult
Fiction
Dislike
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