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Advertising Quotes
Advertising Quotes
The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.
Michael Azerrad
Wisdom
Music
People
Wonderful
Face
Become
Universe
Musical
Focusing
Minute
Diverse
Online
More
Reaching
Well
Advertising
Demographics
Very
Sites
Tastes
Any
Common
Which
Flies
Many
Works
Description
Niches
Away
Specific
The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.
Michael D. Barnes
Everything
Television
Running
Area
Vast
Vast Majority
Ads
Advertisement
Majority
Advertising
Got
Doing
American
Newspaper
Us
Agree
Washington
Now
Right
I went into journalism to do journalism, not advertising.
Michael Hastings
Journalism
Advertising
As an industry, YouTube and digital content have a huge upside to creation and virally reach fans, and there's a multi-billion dollar business of advertising attached to that.
Michael Rapino
Business
Fans
Digital
Creation
YouTube
Attached
Reach
Advertising
Industry
Content
Dollar
Huge
Upside
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
Art
State
Clearly
Advertising
Nonetheless
Official
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
Approaches
Determine
Rely
Budgets
Advertiser
Advertising
American
Essentially
Illogical
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
Trends
Rather
Consumer
Generally
Advertising
Than
Them
Works
Initiate
Reinforce
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
Will
Kind
More
Consumer
Consumers
Environment
Advertising
Impoverished
Effectiveness
Depends
Information
Available
Successful
Product
Amount
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
Lead
Leads
Advertising
Sales
May
Much
How advertising is handled has always been a key distinction between low and high order publishing. The higher you stood, the more separate you were from advertising, and, in the logic of snobbery, the greater a premium price the top brands would pay to be in your company.
Michael Wolff
You
Key
Snobbery
Pay
Top
Distinction
High
Would
Logic
More
Higher
Price
Between
Advertising
Greater
Always
How
Were
Been
Brands
Handled
Stood
Order
Low
Separate
Your
Premium
Company
Publishing
I'm not allowed to buy advertising for my book '50 Things Liberals Love to Hate' on Facebook because, according to their representative, they have received complaints about the word 'hate' in my book title.
Mike Gallagher
Love
Buy
Facebook
Book
Hate
Word
Complaints
Liberals
About
Allowed
Advertising
Because
According
Representative
Title
Things
Received
You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.
Mitch Leigh
You
Clouds
Money
Word
Mouth
Seed
Advertising
Make
Just
After
Word-Of-Mouth
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
Morris Hite
Time
Challenge
Free
System
Enterprise
Moral
Parcel
Free Enterprise
Free Enterprise System
Economic
Part
Part And Parcel
Economic System
Advertising
American
Any
Done
Short
Anybody
Much
Show
Many
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
Would
Face-To-Face
Could
Bother
No-One
He
Mass
Prospects
Talk
Advertising
His
Salesmanship
Produced
Use
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Morris Hite
Man
Woman
Reading
National
Local
TV
One-Man
Kitchen
Advertising
Den
Personal
Newspaper
Thing
Watching
Watching Tv
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
Morris Hite
Buy
Shopping
Tomorrow
Clever
Believe
Say
Purpose
Advertising
Make
Reader
Commercial
Listener
Ad
The advertising men made it clear that there were two ways of looking at ideas in a war against fascism. Those of us who were working on the project believed ideas were to be fought for; the advertising men believed they were to be sold. The audience, those at home in wartime, were not 'citizens' or 'people.' They were 'customers.'
Muriel Rukeyser
War
Home
People
Made
Men
Looking
Sold
Project
Ways
Those
Citizens
Clear
Ideas
Advertising
Audience
Were
Against
Customers
Us
Working
Who
Wartime
Fascism
Fought
Believed
Two
As a child, I wanted to go into advertising. I had a love affair with the advertising industry.
Nadezhda Tolokonnikova
Love
Had
Advertising
Industry
Affair
Go
Child
Love Affair
Wanted
I come from a small village called Murud Janjira near Alibaug. I started doing theatre right from school days and later joined the Sir J. J. Institute of Applied Art, after which I joined an advertising agency.
Nana Patekar
Art
School Days
Theatre
School
Later
Small
Joined
Institute
Days
Come
Advertising
Advertising Agency
Doing
Sir
After
Which
Agency
Village
Near
Right
Applied
Started
Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are bringing window shopping to the mobile platform.
Naveen Tewari
Shopping
Awareness
Logic
Window
About
Consumption
Headed
Advertising
Always
Been
Question
Mobile
Where
Creating
Platform
Bringing
Started
If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.
Naveen Tewari
Best
You
Technology
World
Our
Marketing
About
Direction
Gives
Point
Point Of View
Taking
Look
Advertising
Becoming
Doing
Form
Capability
Them
Video
Acquisition
Us
View
Now
Things
PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.
Naveen Tewari
You
Key
Phone
Better
Space
Internet
Differences
High
Ability
Kinds
Some
About
Advertising
Because
Doing
Mobile
Target
Information
Things
Phenomenally
The thing about advertising is that you make more money. You can put kids through college so they don't come out with loans. My kids don't, and my grandkids don't, and advertising paid for that.
Neal Adams
You
Money
College
Kids
Out
About
More
Through
Put
Come
Advertising
Make
Grandkids
Paid
Thing
Loans
A viewer who skips the advertising is the moral equivalent of a shoplifter.
Nicholas Johnson
Moral
Advertising
Equivalent
Viewer
Who
Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
Nir Eyal
Same Thing
Coke
Those
Out
Kind
Pepsi
Only
Between
Goods
Messages
Advertising
Because
Shell
Sprint
Versus
Brands
Same
Commodity
Biggest
Available
Really
Use
Hard
Differentiate
Thing
Gasoline
I think, for a lot of people, the point is to get high engagement and likes on their photos, so I think it's just good marketing. But at the same time, if you're posting pictures and you look nothing like your pictures, then it's false advertising.
Noah Centineo
Time
Good
You
People
Nothing
Think
Marketing
High
Photos
Posting
Point
Pictures
Like
Look
Likes
Advertising
False
Lot
Get
Same
Just
Same Time
Then
Engagement
Your
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