Bee Wilson quote

The more people get advised to eat vegetables, the less it seems they wish to eat them. And it is quite a natural response. So I've said that the main way that we get to like food is through being exposed to them, but there's a second condition. We have to be exposed to them without feeling any sense of coercion.
Bee Wilson

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The Way We Eat Now: How the Food Revolution Has Transformed Our Lives, Our Bodies, and Our World
The Way We Eat Now: How the Food Revolution Has Transformed Our Lives, Our Bodies, and Our World
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