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Tobias Lutke Quotes
Tobias Lutke Quotes
Tobias Lutke
Canadian
Businessman
Born:
1980
Better
Company
Every
People
Time
You
Related authors:
Craig Bruce
Garrett Camp
Guy Laliberte
Larry Wall
Maurice Strong
N. Murray Edwards
Ryan Holmes
Change has to be fundamental to a company's culture, or there is no way it can survive.
Tobias Lutke
Change
Culture
Way
Survive
Company
Fundamental
I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism.
Tobias Lutke
People
Opportunity
Unlimited
Everywhere
Find
See
Strongest
Something
Well
Optimism
Essentially
Whether
Predictor
Pessimism
Who
Rough
Compete
Everyone loves feeling comfortable. But it's actually completely useless.
Tobias Lutke
Feeling
Everyone
Comfortable
Loves
Useless
Actually
We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out.
Tobias Lutke
Best
Confidence
Quality
Innovation
Every
Harness
Our
Out
Rink
Invented
Arena
Leaf
Proudest
Proudly
Brand
Canadians
Just
Ice
Created
Figured
Stands
Maple
Things
Need
It took about 10 years' time for Shopify to be an overnight success.
Tobias Lutke
Success
Time
Took
About
Overnight
Overnight Success
Years
In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time.
Tobias Lutke
Time
You
Money
Worldview
Energy
Out
Out Of Time
More
Invest
Terms
How
How Much
Than
Get
Much
Things
Leverage
A lot of people have a great business idea; they just need a little push to make it a reality.
Tobias Lutke
Great
Business
Reality
People
Great Business
Push
Idea
Make
Lot
Just
Little
Need
Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those.
Tobias Lutke
Life
Important
Our
Those
Someone
Life Story
Through
Had
Almost
Look
Important Decisions
Make
Around
Built
Go
Hiring
Going
Just
Story
Decisions
Deep
Moments
It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person.
Tobias Lutke
Good
You
Yourself
People
Problem
Tough
Incredibly
Those
Solve
Develop
Powerful
Very
Close
Close Proximity
Proximity
Person
Closest
Really
Product
Use
Your
Who
Actually
I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market.
Tobias Lutke
Time
Journey
Me
Age
My Journey
First
Programming
Market
Secrets
Magic
Computer
Computers
Toward
Mass
Mass Market
Know
Got
Built
Were
Behind
Wanted
Early
Started
Early 1990s
By The Time
Computers add convenience to our everyday lives, but we are limited in what we can do with technology others have imagined. The ability for humans to teach machines entirely new things - coding - is nothing short of a superpower.
Tobias Lutke
Technology
New Things
Nothing
Add
Others
Everyday
Everyday Lives
Our
Machines
Ability
Entirely
Superpower
Computers
New
Limited
Short
Convenience
Teach
Coding
Lives
Things
Humans
Imagined
I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law.
Tobias Lutke
People
Law
Our
Kicking
Entering
Kind
Restricting
Merchants
Exclusion
Operating
Within
Off
Any
Nations
Whether
Against
Platform
Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with.
Tobias Lutke
Buy
Democracy
Vote
Better
Every
Everyone
Our
Those
Direct
Cast
Powerful
Mission
Underestimated
Protect
Make
Commerce
Just
Form
Product
Use
Agree
Expression
Why
One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to note that 'compass metrics' will likely change over the lifetime of a business.
Tobias Lutke
Business
Change
Will
Leader
Important
Startup
Lifetime
Pick
Over
Most
Likely
Track
Because
Metric
Referred
Tasks
Often
The Most Important
Note
Your
Compass
Growth
Right
Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something.
Tobias Lutke
You
Better
Opportunities
Everywhere
Something
Part
Because
Than
Essentially
Being
Growing
Fast
Competing
I never went to university.
Tobias Lutke
Never
University
I think I probably had to start a company, because I don't think I can work for other people.
Tobias Lutke
Work
People
Think
Other
Had
Because
Company
Start
My early interactions with VCs were really, really poor.
Tobias Lutke
Were
Interactions
Poor
Really
Early
To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code?
Tobias Lutke
Free
Superior
Own
Our
Kick
Define
Moral
Exchange
Merchant
Ideas
Off
Commerce
Gets
Censor
Interfere
Products
Who
Asserting
Code
Core
Shopify has been a perpetually underestimated company at every point of its history.
Tobias Lutke
History
Every
Has-Been
Point
Underestimated
Perpetually
Been
Company
All of us in Canada have to be better at making a dollar count, because we have fewer dollars.
Tobias Lutke
Better
Count
Because
Making
Dollar
Dollars
Canada
Fewer
Us
You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on.
Tobias Lutke
Hope
You
Together
People
Market
Solid
More
Rely
Put
Make
Known
Well-Rounded
Canada
Canadian
Going
Companies
Company
If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it.
Tobias Lutke
Needs
You
Yourself
Believe
Something
Doing
Exist
Stop
Want
Anyone
Use
Ever
I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology.
Tobias Lutke
Time
Technology
Profit
Spent
My Time
Retail
Idea
Between
Also
Making
Lot
Up
Selling
Essentially
Loved
Fascinated
Growing
Growing Up
Things
Two
Why do Canadians sell themselves short? I've never been able to answer that question.
Tobias Lutke
Able
Never
Answer
Been
Question
Sell
Canadians
Short
Themselves
Why
Every phase of building a company is really hard.
Tobias Lutke
Building
Every
Really
Hard
Company
Phase
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