70 Steve Jobs Quotes for You to Enjoy

Steve Jobs

American Businessman

Born: Feb 24, 1955

Died: Oct 5, 2011

Apple Life People Think Will You

Related authors: Bill Gates Henry Ford Jim Rohn John D. Rockefeller Les Brown Peter Drucker Stephen Covey Warren Buffett

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. Steve Jobs

You Quality Way Carried Through Well Aesthetic Night Sleep

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. Steve Jobs

Beautiful You Will Back Carpenter Though See Faces Nobody Know Piece Making Chest Wall Going Wood Use Even Ever

As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids. Steve Jobs

Good People World Better Country Our Extremely Ways Kids See About Seem More Remain Somewhat Better Place Excited Individuals Concerned Making Happening Place Which View Inherently Pessimistic Many Luckiest Groups

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. Steve Jobs

My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Steve Jobs

Business Beatles Negative Other Others Sum Total Guys Tendencies Check Balanced Greater Parts Were Than Model Each Four Kept

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor. Steve Jobs

People Better Will Some People Think Thoroughly Some Cases Something Invented Inventor Study Until Understand Been Very Than Get Anymore Interesting Japan Original Reinvent Things Copies

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. Steve Jobs

Service Soul Together Creation Design Possible Outer Finest Color Layers Computer Shape Consumer Computers Shell Up Itself Man-Made Essence Just Ends Which Product Successive Each Element Expressing Fundamental Plays

Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form. Steve Jobs

Time History Invention Awesome Incredibly Right Place Tool Back Valley Top Right Time Rank Exactly Silicon Silicon Valley Invented Inventions Computer Taken Feel Look Most Historically Going Where Form Unfolds Place Lucky Ever Near Right Humans

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? Steve Jobs

Market Market Share Mercedes Share Wrong Than Being Bigger Porsche Apple

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future. Steve Jobs

Future Strong Opportunities Stupid Think Our Record Pocket Cash More Allow Powder Feel Like Track Track Record Dry Because Disciplined Motivate Continue Very Being Burn Hole Us Acquisitions Use Strategic Keep

There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook. Steve Jobs

Control Other Air Intimate System Windows Only Could Dell Between Make Operating Operating System Interaction Notebook Us Reason Company Hardware

Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business. Steve Jobs

You Business Way Would About Invariably Something Throughout Nobody Knows Around Always Answers Years Discovered Very Get Done Oh Just Ask Why Deeply Things Here Thinks

We made the buttons on the screen look so good you'll want to lick them. Steve Jobs

Good You Made Lick Look Screen Want Them Buttons

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. Steve Jobs

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. Steve Jobs

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. Steve Jobs

Life Best Me Creative My Life Everything Enter Out See About Could Fired Freed Lightness Most Periods Sure Replaced Beginner Getting Being Happened Again Turned Then Successful Less Ever Apple Thing

We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac. Steve Jobs

Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields. Steve Jobs

Best Great Musicians Science People World Amazing Made Computer Science Other Macintosh Would Poets Computer Part Also Doing Scientists Were Been Amazing Things Historians Artists Happened Fields Working Things

Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. Steve Jobs

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. Steve Jobs

You Lose Put Nobody Get Wants Who Away

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Steve Jobs

You Commitment Design Mac Thoroughly About Something Part Takes Primarily Like Looked Well Although Understand How Passionate Chew Up Quickly Get Just Swallow Worked Really

My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. Steve Jobs

School Mother Father College Parents Few Final Later Months Papers Sign Out High Promised Would High School Someday Adoption Only Never Had She Go Graduated Refused Found Biological

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. Steve Jobs

Life You Every Our Excellent Know Because Get Die Then Really Should Many Brief Chosen Things Chance

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade. Steve Jobs

Innovation Dark Rest Lost Virtually Market Entered Dark Ages Computer Computer Industry Over Dead Industry Years Very Decade Going Microsoft Little Ages Next Certainly Apple Desktop

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