Steve Easterbrook Quotes

Steve Easterbrook
British Businessman
Born: 1967
Business Customers Food People Time You
Related authors: Charles Saatchi Harold S. Geneen Jacob Rothschild Philip Green Richard Branson Theo Paphitis Tom Mann Vidal Sassoon
We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time. Steve Easterbrook
Time Experience Better Will Innovations Our Resources Everything Those Ability Directing Deliver Investments Putting Towards Over Center McDonald Customer Strengthen
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. Steve Easterbrook
Time Experience Points Most Ordering McDonald Should Enjoyable Stressful
Everyone likes a burger now and then, and that's absolutely fine. Steve Easterbrook
Burger Everyone Fine Absolutely Likes Then Now Now And Then
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. Steve Easterbrook
You People Perspective Strategy Marketing Come Fresh Whether Communications Need
What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions. Steve Easterbrook
Good Change People Try Become Tolerance Changes Embrace Adopt Risk Higher Looked Make Cultural Encourage Behavioral Just Decisions Urgency Agent Create Really
People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch. Steve Easterbrook
People Cause Three Extrapolate Month Obesity Come Real Times McDonald Two Stretch
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. Steve Easterbrook
People Increasingly Because Around Themselves Much Product Businesses Now Differentiate Thing
As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more confident and make more, bigger decisions, and customers respond well, and it becomes a bit of a flywheel. Steve Easterbrook
Success You Light Everyone Bit Respond Pockets More Head Leaders Well Make Becomes Go Get Confident Bigger Decisions Little Customers Then Suddenly
We can see what works in one part of the world and one market, and we can share that knowledge and expertise with markets that are facing challenges. Steve Easterbrook
Knowledge Challenges World Market Markets See Facing Share Part Expertise Works
Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald's. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald's. Steve Easterbrook
Me Sports Three Met Our Would Pocket Park Around Always Mate Go Cover Line Off Jump Train Quid Get Tube Shop Going McDonald Across Fare Used Four
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it. Steve Easterbrook
Spend About Pockets Only Consumers Couple Got How Left Quid Want Choosy
Whenever you want a radical shift, it rarely happens. Steve Easterbrook
You Radical Rarely Shift Whenever Want Happens
The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits into their lives. Steve Easterbrook
Speak Parents Our Way Comfortable Fits Very McDonald Customers Lives
China and Hong Kong represent an enormous growth opportunity for McDonald's. Steve Easterbrook
Opportunity Enormous Hong Kong Kong Represent McDonald China Growth
Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work. Steve Easterbrook
Work Great Journey Business Innovation Better Will Drive Build World-Class Our Ensuring Significant About Step Excited Environment Talent Headquarters Great Talent Another Continue Chicago Encouraging Closer Getting Where McDonald Moving Customers Us Momentum Even
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company. Steve Easterbrook
Time Me Confidence Business Progress Made Burger Progressive Our Gives Around Making Modern Short Moves McDonald Turn Company Right Amount
I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions. Steve Easterbrook
Love Good Simplicity Met Bad Never He Investment Him Makes How His Which Decisions Good And Bad Warren Warren Buffett Businesses
Ultimately, we're in the service business. We will always have an important human element. Steve Easterbrook
Service Business Will Important Always Ultimately Human Human Element Element
It is customers that decide if we succeed. Steve Easterbrook
Decide Succeed Customers
When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald's, that's incredibly attractive. Steve Easterbrook
You Business Generation Opportunity Will Incredibly Back Architect Part Invitation Come Attractive Scope Get Size McDonald Next Next Generation Team Growth
The McJob tag is misleading, and demeaning to our staff and franchisees. Steve Easterbrook
Our Tag Misleading Demeaning Staff
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet. Steve Easterbrook
Three Month Absolutely Balanced Balanced Diet Comfortably Fit Very Times Diet McDonald Customer Average Convinced Four
No one likes uncertainty. Steve Easterbrook
Uncertainty No-One Likes
There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. Steve Easterbrook
Time Food Doubt No Doubt More Absolutely Consumers Over Provide Than Improved Choice Standards Ever
The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes them a little nervous as well. Steve Easterbrook
World Nervous Uncertainty Economic Through Consumer Period Well Around Makes Geopolitical Going Whether Little Them
There's a lot of businesses that are working hard, who are at the top of their games. Therefore, it's always going to be a market share fight. Steve Easterbrook
Fight Market Market Share Top Share Always Lot Going Working Working Hard Hard Games Who Businesses Therefore
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