Steve Easterbrook quote

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
Steve Easterbrook

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Fortune September 1, 2016 Steve Easterbrook - Inside McDonald's Bold Decision To Go Cage-Free
Fortune September 1, 2016 Steve Easterbrook - Inside McDonald's Bold Decision To Go Cage-Free
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