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When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.
Troy Carter
Great
You
Think
Everybody
Back
Pretty
About
Having
Great Place
Studios
Reach
Audience
Brands
Trying
Movie
Place
Who
Captive
Millennials
I said, 'Who said African American founders can't build a billion dollar company?'
Troy Carter
Build
Said
Dollar
American
African
African-American
Billion
Who
Company
Founders
To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products.
Troy Carter
Good
Me
Business
People
Finding
Talent
Make
Than
Managers
Just
Different
Want
Working
Engineers
Products
Who
The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize.
Troy Carter
Music
Day
Learning
End Of The Day
Lesson
Music Industry
Scale
About
Industry
Learn
How
End
Really
Means
Tech
It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down.
Troy Carter
Money
Down
Record
Record Company
Makes
Off
Then
Company
I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age.
Troy Carter
Me
Age
Took
Those
Wing
Guys
Prince
Fresh
Came
Up
Jazzy
Jeff
Early
Early Age
I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day.
Troy Carter
Day
Every Day
Group
Every
Too
Rap
Out
Record
Had
Studio
Were
Hang
Front
Little
Used
Jazzy
Jeff
Many
My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it.
Troy Carter
Buy
Mom
Money
Earn
Air
Bit
Brother
Able
Something
Had
Go
Expensive
Wanted
Little
Little Bit
Us
Nicer
I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way.
Troy Carter
Love
Music
Culture
Way
Kid
Hop
Part
Hip
Hip-Hop
Any
Just
Wanted
With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt.
Troy Carter
Music
People
Vision
Google
Our
Way
Find
Gilt
Born
About
Generally
Part
Put
Putting
Like
Partners
Said
How
Normally
Places
Us
Help
Strategic
Album
When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic.
Troy Carter
You
Digital
Looking
Big
Corporations
Gilt
Foot
Like
Look
Partners
Big Corporations
Amazon
Traffic
Lot
May
Where
Places
Strategic
Starbucks
Larger
On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars.
Troy Carter
Made
Become
Beginning
Young
Side
Significant
Superstars
Investment
Global
Very
Artist
Artists
Them
Helped
Careers
The music industry really is a meritocracy on a creative level.
Troy Carter
Music
Creative
Music Industry
Industry
Really
Level
As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who come from that culture. For example, the NWA movie is a fantastic, fantastic movie. You need people who can look at a piece of art like that and understand the artistry in it.
Troy Carter
Art
You
Culture
People
Voting
Example
Back
Come
Like
For Example
Look
Piece
Around
Understand
Block
Goes
Lack
Artistry
Controversy
Movie
Fantastic
Hollywood
Who
Oscars
Need
It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail.
Troy Carter
Law
Every
Fail
Going
Successful
Companies
Company
Shows
Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture.
Troy Carter
Business
Culture
Opportunity
Else
Saw
Hop
Nobody
Nobody Else
Because
Understand
Built
Hip
Hip-Hop
Dollar
Off
You have a huge demographic shift that's happening in America. Globally.
Troy Carter
You
Globally
Demographic
Shift
Huge
America
Happening
We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.
Troy Carter
Sometimes
Values
Partner
Situation
Our
Align
Find
Distribution
Potential
Look
Also
Advertising
Partners
Provide
Artists
Unique
Each
Platform
Platforms
Whose
Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level.
Troy Carter
Communicate
Will
Tools
Focused
More
Provide
Communities
Platform
Socialize
Level
There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music.
Troy Carter
Music
Time
People
Internet
Dance
Live
Tool
Our
Considered
Stations
Outside
Primary
Performance
Became
Because
Discover
Gaga
Help
Help People
Radio
Radio Stations
Play
Her
I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it.
Troy Carter
Day
Me
Happy
Job
Think
Back
More
Shark
Day Job
Invited
Still
Than
Full-Time
Ever
Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets.
Troy Carter
Tickets
Likes
Concert
Sell
Going
Mean
Million
Albums
When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from.
Troy Carter
You
Survival
Natural
Gun
Think
Negotiate
Bad
Trigger
Bad Guys
Pocket
Guys
Instinct
Come
Know
Read
How
Coming
Going
Just
Where
Rooms
Who
Actually
Pull
She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed.
Troy Carter
Herself
Had
Performance
She
Calling
Sound
Mixed
Historically
Artist
Lady
Lady Gaga
Gaga
Aspirations
Who
European
Elements
I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued.
Troy Carter
Reality
Charity
Black
Become
Sense
Startups
Those
Network
Entrepreneurs
Invest
Investments
Supply
Demand
Make
Bid
Principle
Because
Deals
Up
Lack
Basic
The only two things that ever came naturally to me are music and investing.
Troy Carter
Music
Me
Only
Investing
Came
Naturally
Ever
Things
Two
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