Leo Bogart Quotes

Leo Bogart
American Sociologist
Born: 1921
Died: 2005
Advertisement Advertising Cannot Created May Which
Related authors: C. Wright Mills Charles Horton Cooley Deborah Tannen Ivan Illich Matthew Desmond Talcott Parsons Thomas E. Mann William Julius Wilson
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. Leo Bogart
Success Great Myth Other Sum Recognition Great Idea Superficial More Ratings Idea Advertising Scores Than Cannot Which Far Realm Measurements Apply

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