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Leo Bogart Quotes
Leo Bogart Quotes
Leo Bogart
American
Sociologist
Born:
1921
Died:
2005
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May
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Related authors:
C. Wright Mills
Charles Horton Cooley
Deborah Tannen
Ivan Illich
Matthew Desmond
Talcott Parsons
Thomas E. Mann
William Julius Wilson
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
Success
Great
Myth
Other
Sum
Recognition
Great Idea
Superficial
More
Ratings
Idea
Advertising
Scores
Than
Cannot
Which
Far
Realm
Measurements
Apply
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C. Wright Mills
Charles Horton Cooley
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