Leo Bogart quote

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
Leo Bogart
Born: 1921
Died: 2005

Topics

Success, Great, Myth, Other, Sum, Recognition, Great Idea, Superficial, More, Ratings, Idea, Advertising, Scores, Than, Cannot, Which, Far, Realm, Measurements, Apply

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