Katrina Lake quote

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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
Katrina Lake
Katrina Lake

Topics

People, Simple, Word, Gender, Websites, Big, Marketing, Emails, Visitor, Data, Tactics, Retail, Like, Likely, Identify, Misuse, Often, Popular, Using, Describe

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Anne M. Mulcahy, Ginni Rometty, Kellyanne Conway, Mary Kay Ash, Melinda Gates, Rachael Ray, Sara Blakely, Sheryl Sandberg
Harvard Business Review Magazine (May/June, 2018) Agile at Scale Cover
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