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George Lois Quotes
George Lois Quotes
George Lois
American
Artist
Born:
Jun 26
,
1931
Creative
Great
Me
People
Work
You
Related authors:
Andy Warhol
Jackson Pollock
Jean-Michel Basquiat
Jeff Koons
Kehinde Wiley
Keith Haring
Yoko Ono
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
George Lois
Art
People
Problem
Challenge
Mind
Nervous
Other
Trends
Marketing
Reliance
Solution
Something
Oblivion
Blank
Blank Canvas
Open
Open Mind
Leads
New
Safe
Advertising
Because
Begin
Precisely
Canvas
Them
Should
Search
Each
Why
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George Lois
Work
Courage
People
Wind
Blow
Arts
Certainly
Graphics
Professional
Zero
These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.
George Lois
Punch
Out
Possibly
Visual
Magazine
Magazine Cover
Could
Days
Roberts
Match
Boy
Brad
Cover
Brad Pitt
Julia
Julia Roberts
DiCaprio
Oprah
Oprah Winfrey
Celebrity
Pitt
Us
Leonardo
Leonardo DiCaprio
Including
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
George Lois
Myself
You
Problem
Brilliant
Innovative
Kind
Solution
Come
Stunning
Unusual
Got
Up
Get
Any
Taught
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George Lois
Big
Down
Design
Think
Put
Idea
Big Idea
Get
Communicator
Designer
When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture.
George Lois
War
Culture
Made
Feelings
Lyndon
About
Johnson
Cover
His
Covers
Lot
Dummy
Celebrity
American
Did
Esquire
Sitting
Going
American Culture
Difference
Lap
If you think people are dumb, you'll spend a lifetime doing dumb work.
George Lois
Work
You
People
Think
Spend
Lifetime
Doing
Dumb
From the time I was three or four years old, I drew all the time. Drew all the time, every second.
George Lois
Time
Old
Three
Every
Drew
Years
Four
Second
Every Second
I look in the mirror, and I work with the brightest person I know.
George Lois
Work
Mirror
Know
Look
Person
Brightest
The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
George Lois
Art
History
Age
Communication
Men
Heroic
Those
Mad
Mad Men
Characters
Bear
Cast
Audacious
Times
The History Of
Resemblance
I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.
George Lois
Me
Broken
Respect
Tough
Every
Kid
Drawing
About
Had
Part
Also
Because
Always
Got
Block
Prove
Won
Artist
Noses
Fifteen
Portfolio
Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
George Lois
Great
Arrogance
Closed
Club
Everyone
Guy
More
Had
Got
Little
Agency
Worked
Who
Differently
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
George Lois
Great
Me
You
Phone
Somebody
Think
Says
Advertising
Always
Mick Jagger
Jagger
Screaming
Want
Epitome
The producers of 'Mad Men,' you know, think I hate their show, which is true.
George Lois
You
Hate
Men
Think
Mad
Mad Men
True
Know
Which
Producers
Show
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
George Lois
Death
Saying
You
Change
World
Change The World
Everybody
Would
Magazine
Magazines
Could
Talent
Ideas
Know
Makes
Understands
Go
Stop
Graphic
Who
Now
Round
Right
Designer
I've done truth to power all my life. It's got me into trouble, but who cares?
George Lois
Life
Truth
Me
My Life
Trouble
Power
Cares
All My Life
Got
Done
Who
Who Cares
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George Lois
Great
You
Care
About
Only
Advertising
Understand
Demographics
Test
dont Care
Going
After
Who
Mediocre
People say I'm the original Don Draper. I'm not Don Draper.
George Lois
People
Say
People Say
Original
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
George Lois
Technology
Brilliant
Our
Economy
Did
Nothin
Apple
'Mad Men' is nothing more than the fulfillment of every possible stereotype of the early 1960s bundled up nicely to convince consumers that the sort of morally repugnant behavior exhibited by its characters - with one-night-stands and excessive consumption of Cutty Sark and Lucky Strikes - is glamorous and 'vintage.'
George Lois
Behavior
Men
Nothing
Every
Strikes
Mad
Mad Men
Possible
Characters
Morally
More
Excessive
Glamorous
Consumers
Consumption
Stereotype
Sort
Up
Than
Repugnant
Convince
Fulfillment
Lucky
Nicely
Vintage
Early
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
George Lois
Creativity
Power
Gone
Everywhere
Visual
Almost
Dead
Advertising
Now
Basically
I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.
George Lois
Today
Me
Culture
World
Destroyed
Exist
May
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
George Lois
Today
Me
Creative
Old
Three
Revolution
Other
Bad
About
Guys
True
Like
Advertising
Talking
How
Led
Bob
Bill
Certainly
Fart
Sucks
Two
When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.
George Lois
Me
You
Change
World
Change The World
Say
Nuts
Kids
See
Like
Look
Advertising
Got
Lecture
Ambitious
Maybe
Product
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