George Lois quote

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George Lois

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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
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