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Anita Elberse Quotes
Anita Elberse Quotes
Anita Elberse
Educator
Find
People
Think
Time
Will
You
Related authors:
Bill Nye
Booker T. Washington
Horace Mann
John W. Gardner
Maria Montessori
Michael Pollan
Michael Porter
Timothy Leary
No one disputes that online businesses offer much more variety than their analog counterparts.
Anita Elberse
Analog
Online
More
Variety
No-One
Counterparts
Offer
Than
Much
Businesses
Disputes
The entertainment business remains a business of blockbusters, and increasingly so.
Anita Elberse
Entertainment
Business
Increasingly
Entertainment Business
Remains
Blockbusters
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.
Anita Elberse
Challenges
Focus
First
Changing
See
Follow-Up
About
Case
New
New Challenges
Talked
Deals
How
Were
Did
Being
Wanted
Then
Things
I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.
Anita Elberse
Time
Me
Sports
Too Much
Too
Too Much Time
Spend
Way
Television
Sectors
Struck
Data
Weekly
Industries
Industry
Sales
Domain
Lot
Going
Movie
Movie Industry
Public
Movies
Public Domain
Much
Games
Many
Awful
Awful Lot
Watching
Watching Television
Numbers
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.
Anita Elberse
You
Seen
Else
Find
About
Talk
Want
Movie
Anyone
Anyone Else
Really
Fun
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
Anita Elberse
People
Result
Increase
Dramatic
Say
Vampires
Trigger
See
Superheroes
Properties
Costs
Perform
Fees
Well
Bidding
Box
Box Office
Office
Situations
Screen
Anyone
Soaring
Turn
Production
Who
Bring
Competitive
With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.
Anita Elberse
Success
Money
Will
Power
Films
Everything
Marketing
Projects
Marketplace
Favorable
Promising
Weekends
Invested
Highest
Opening
Most
Budgets
Also
Make
Executives
Get
Often
Expensive
So Much Money
Hollywood
Much
Products
Therefore
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
Anita Elberse
Truth
Truth Is
Marketing
Emerge
Consumers
Make
How
Blockbusters
Reflects
Did
Prefer
Choices
Companies
Media
Vacuum
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