Anita Elberse quote

Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
Anita Elberse

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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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