Yves Behar Quotes

Yves Behar
Swiss Designer
Born: 1967
Design Home Life Me Technology You
Related authors: Alexander McQueen Carroll Shelby Coco Chanel Diane von Furstenberg Virgil Abloh Vivienne Westwood William Morris Yves Saint Laurent
Our principal role as designers is to accelerate new ideas and the adoption of new ideas. Yves Behar
Our Adoption New Ideas Principal Accelerate New Ideas Role Designers
Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature. Yves Behar
Life Nature My Life Other Spent Has-Been Factories Part Been Centers Urban Designing
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. Yves Behar
You Technology Innovation People Money Challenge Innovate More Point Invest Attainable Price Development New Look Masses Make Lot New Technology Essentially Order Sustainability Biggest Biggest Challenge Low Lower Lower Price Less Products Less Money Businesses
If you don't love something, it's not functional, in my opinion. Yves Behar
Love You Something Opinion In My Opinion Functional
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' Yves Behar
Beautiful Important Design Aim Aims Say Relevance Cosmetic Always Making Aesthetic Often Just Ethical Certainly Things
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. Yves Behar
Believe Innovative Ways Complex Possible Finding Pursued Advance Make Making Reduce Truly Refine Affordable Sustainability Notion Less Things
What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. Yves Behar
Knowledge Business Experience Lost Design Valley Has-Been Silicon Silicon Valley Shaped Primary Industry Learned How Been Years Role Europe Large Company
When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. Yves Behar
People Vision First Think Our Valley Bay Bay Area Ability Silicon Silicon Valley Area Ideas Around Came Mattered Then Worked Create Designers Early
For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. Yves Behar
Best Me Partner Collaborator About Being Interested Being The Best Designer
Keyless entry in a car is something that we're used to. Somehow, the home has been very resistant to this. Some of it has to do with security, but today we know that technology, when things are invisible, is actually safer than physical artifacts. Yves Behar
Today Home Technology Car Has-Been Security Physical Some Somehow Something Entry Invisible Know Safer Been Very Than Used Actually Things Resistant
The next step for me with the Up is how it talks with the rest of the home. It's an object that can tell the home where I am and what I'm doing. Yves Behar
Home Me Rest Tell Object Step Talks How Am Doing Up Where Next Next Step
Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life. Yves Behar
Life Time Technology Challenge Design Everyday Easily Exactly Makes Always How Integrating Same Same Time Breakthrough Products Tech
I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. Yves Behar
Age First Believe Design Enter Nelson Promoted Charles About Had Raymond Over Like First One How Shepherds George Were Truly Brands Golden Influence Golden Age Themselves Working Products Companies Designers Second
Advertising is the price companies pay for being unoriginal. Yves Behar
Pay Price Advertising Being Companies
For each project I do, I try to surprise myself, do the unexpected, and change my own status quo. From the One Laptop Per Child, the Herman Miller Sayl, or the latest Movado watch collection, there is always an insecurity about being able to do something important. I think each of those projects makes me feel like we have progressed. Yves Behar
Myself Me Change Try Insecurity Important Own Think Project Latest Projects Those Collection Status Status Quo Able Per About Something My Own Feel Like Makes Always Surprise Child Unexpected Being Quo Laptop Each Miller Watch
I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. Yves Behar
Future Technology Opportunity Extraordinarily Our Guide Our Lives About Absorb Idea Invisible Develops Talk Without How Am Infancy Lot Screen Being Interface Fascinated Utilize Lives Early

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