15 Yves Behar Quotes for You to Enjoy

Yves Behar

Swiss Designer

Born: 1967

Design Home Life Me Technology You

Related authors: Alexander McQueen Carroll Shelby Coco Chanel Diane von Furstenberg Virgil Abloh Vivienne Westwood William Morris Yves Saint Laurent

Our principal role as designers is to accelerate new ideas and the adoption of new ideas. Yves Behar

Our Adoption New Ideas Principal Accelerate New Ideas Role Designers

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. Yves Behar

You Technology Innovation People Money Challenge Innovate More Point Invest Attainable Price Development New Look Masses Make Lot New Technology Essentially Order Sustainability Biggest Biggest Challenge Low Lower Lower Price Less Products Less Money Businesses

If you don't love something, it's not functional, in my opinion. Yves Behar

Love You Something Opinion In My Opinion Functional

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' Yves Behar

Beautiful Important Design Aim Aims Say Relevance Cosmetic Always Making Aesthetic Often Just Ethical Certainly Things

The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. Yves Behar

Believe Innovative Ways Complex Possible Finding Pursued Advance Make Making Reduce Truly Refine Affordable Sustainability Notion Less Things

What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. Yves Behar

When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. Yves Behar

For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. Yves Behar

Best Me Partner Collaborator About Being Interested Being The Best Designer

Keyless entry in a car is something that we're used to. Somehow, the home has been very resistant to this. Some of it has to do with security, but today we know that technology, when things are invisible, is actually safer than physical artifacts. Yves Behar

I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. Yves Behar

Age First Believe Design Enter Nelson Promoted Charles About Had Raymond Over Like First One How Shepherds George Were Truly Brands Golden Influence Golden Age Themselves Working Products Companies Designers Second

Advertising is the price companies pay for being unoriginal. Yves Behar

Pay Price Advertising Being Companies

For each project I do, I try to surprise myself, do the unexpected, and change my own status quo. From the One Laptop Per Child, the Herman Miller Sayl, or the latest Movado watch collection, there is always an insecurity about being able to do something important. I think each of those projects makes me feel like we have progressed. Yves Behar

Myself Me Change Try Insecurity Important Own Think Project Latest Projects Those Collection Status Status Quo Able Per About Something My Own Feel Like Makes Always Surprise Child Unexpected Being Quo Laptop Each Miller Watch

I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. Yves Behar

Future Technology Opportunity Extraordinarily Our Guide Our Lives About Absorb Idea Invisible Develops Talk Without How Am Infancy Lot Screen Being Interface Fascinated Utilize Lives Early

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