56 Troy Carter Quotes for You to Enjoy

Troy Carter

American Producer

Born: Nov 14, 1972

Business Me Music People Think You

Related authors: Aaron Sorkin David O. Selznick Gene Roddenberry Jimmy Iovine Robert Wise Samuel Goldwyn Shonda Rhimes Suge Knight

I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. Troy Carter

Day Every Day Group Every Too Rap Out Record Had Studio Were Hang Front Little Used Jazzy Jeff Many

My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. Troy Carter

Buy Mom Money Earn Air Bit Brother Able Something Had Go Expensive Wanted Little Little Bit Us Nicer

With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt. Troy Carter

Music People Vision Google Our Way Find Gilt Born About Generally Part Put Putting Like Partners Said How Normally Places Us Help Strategic Album

When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. Troy Carter

The music industry really is a meritocracy on a creative level. Troy Carter

Music Creative Music Industry Industry Really Level

As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who come from that culture. For example, the NWA movie is a fantastic, fantastic movie. You need people who can look at a piece of art like that and understand the artistry in it. Troy Carter

Art You Culture People Voting Example Back Come Like For Example Look Piece Around Understand Block Goes Lack Artistry Controversy Movie Fantastic Hollywood Who Oscars Need

It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. Troy Carter

Law Every Fail Going Successful Companies Company Shows

You have a huge demographic shift that's happening in America. Globally. Troy Carter

You Globally Demographic Shift Huge America Happening

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. Troy Carter

Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. Troy Carter

Communicate Will Tools Focused More Provide Communities Platform Socialize Level

There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. Troy Carter

Music Time People Internet Dance Live Tool Our Considered Stations Outside Primary Performance Became Because Discover Gaga Help Help People Radio Radio Stations Play Her

Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. Troy Carter

Tickets Likes Concert Sell Going Mean Million Albums

When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. Troy Carter

You Survival Natural Gun Think Negotiate Bad Trigger Bad Guys Pocket Guys Instinct Come Know Read How Coming Going Just Where Rooms Who Actually Pull

She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed. Troy Carter

Herself Had Performance She Calling Sound Mixed Historically Artist Lady Lady Gaga Gaga Aspirations Who European Elements

I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued. Troy Carter

The only two things that ever came naturally to me are music and investing. Troy Carter

Music Me Only Investing Came Naturally Ever Things Two

When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. Troy Carter

Atom Something Small Factory Idea Powerful Name Mission Started

It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. Troy Carter

It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. Troy Carter

You People Fans Important One Thing More Liked Said Than Diehard Might Video Who Thing Million Million People Necessarily

I grew up carrying crates of records for Will Smith and those guys. Troy Carter

Will Those Will Smith Carrying Guys Records Smith Up Grew

When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. Troy Carter

You Types Magic Like Ecosystem Look Private America Going Where Different Bus Full Transportation Companies Different Types

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