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Satoru Iwata Quotes
Satoru Iwata Quotes
Satoru Iwata
Japanese
Businessman
Born:
Dec 6
,
1959
Died:
Jul 11
,
2015
Entertainment
Game
Nintendo
People
Think
You
Related authors:
Akio Toyoda
Fujio Mitarai
Joichi Ito
Masayoshi Son
Soichiro Honda
Tadashi Yanai
Yusaku Maezawa
Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to start.
Satoru Iwata
Technology
Benefits
Faster
Our
Machines
Nintendo
More
Advanced
Advanced Technology
Make
Quieter
Using
Start
Applying
If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are many precedents like that in the past. The first to market is not necessarily the winner in the race.
Satoru Iwata
Example
Winner
First
Past
Market
Must
Wins
Like
For Example
Always
Won
In The Past
Against
Race
Many
Necessarily
For me, I actually found that it would have been more frightening to take the conventional path.
Satoru Iwata
Me
Path
Would
More
Take
Been
Frightening
Conventional
Found
Actually
What Nintendo will do is simply try to do our best, believing that our strategy is right.
Satoru Iwata
Best
Try
Will
Strategy
Our
Nintendo
Simply
Believing
Right
We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.
Satoru Iwata
Game
Fans
Nintendo
About
Existence
Forget
Cannot
Really
Avid
Games
First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct.
Satoru Iwata
Judge
First
Once
Nintendo
Embarrassed
Never
Supported
Instinct
First Of All
Because
Proud
Been
Children
Products
Based
In 1978, I entered the Tokyo Institute of Technology. I would have loved to study videogame programming, but nobody was teaching it then. So I went to classes on engineering and early computer science.
Satoru Iwata
Technology
Science
Computer Science
Engineering
Programming
Entered
Would
Classes
Computer
Study
Nobody
Institute
Loved
Then
Teaching
Tokyo
Early
We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion was that there is no other way than to let as many people as possible to actually see it.
Satoru Iwata
People
Communicate
Value
Thinking
Carefully
Other
Way
Nintendo
Possible
Possibly
See
About
Attraction
Conclusion
How
Real
Been
Very
Than
Real Value
Many
Actually
Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in other words, availability of certain technologies dictates when the company is intending to make the new hardware.
Satoru Iwata
Words
Other
Typical
Out
Lay
New
Make
Always
Making
Dictates
Intending
So-Called
In Other Words
Availability
Certain
Companies
Company
Hardware
Technologies
Personally, I think that users should be able to use all the functions of a console video game machine as soon as they open the box.
Satoru Iwata
Game
Think
Machine
Console
Able
Open
Soon
Box
Personally
Video
Video Game
Should
Use
Users
Functions
Making games look more photorealistic is not the only means of improving the game experience. I know, on this point, I risk being misunderstood, so remember, I am a man who once programmed a baseball game with no baseball players. If anyone appreciates graphics, it's me!
Satoru Iwata
Me
Game
Man
Experience
Remember
Appreciates
Once
Risk
More
Only
Point
Know
Look
Making
Am
Misunderstood
Improving
Being
Anyone
Being Misunderstood
Means
Games
Who
Graphics
Baseball
Baseball Game
Baseball Players
Players
Programmed
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.
Satoru Iwata
Game
Year
Back
States
Machine
Gear
Record
Totally
Take
Sales
Hit
Different
Conventional
Which
Pattern
Thereafter
United
United States
Downturn
Peak
Third
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.
Satoru Iwata
Business
People
Believe
Software
Nintendo
Introducing
Because
Does
Integrating
Very
Them
Unique
Company
Hardware
Designing
Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have gone extinct.
Satoru Iwata
Game
Seriously
Gone
Believe
Market
Would
Hypothesis
Devices
Been
Maybe
Here
Extinct
People will buy hardware just to buy a single game if the game is really compelling.
Satoru Iwata
Buy
Game
People
Will
Single
Just
Really
Compelling
Hardware
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
Satoru Iwata
Success
Employees
Own
Strictly
Our
Nintendo
Tell
Never
Performance
Term
Always
Use
Describe
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.
Satoru Iwata
Before
Nintendo
Launch
Wound
Faced
Invented
Facto
New
Industry
Becoming
Up
Brand
Brand New
Often
Skeptical
Views
Standards
User
Hardware
Nintendo's approach to our work is to greatly increase the population of gamers.
Satoru Iwata
Work
Gamers
Increase
Approach
Our
Nintendo
Greatly
Population
What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing would remember Wii right away because it doesn't need to be abbreviated.
Satoru Iwata
Game
People
Remember
Same Thing
Would
Advance
Know
Because
Boy
Same
Wanted
Happen
Who
Away
Right
Thing
Right Away
Need
I read blogs quite a bit.
Satoru Iwata
Bit
Read
Blogs
Quite
Quite A Bit
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.
Satoru Iwata
Software
Nintendo
Has-Been
Given
Advantage
Major
Also
Because
Been
Very
Just
Us
Unique
Company
Publishers
Hardware
Position
I'm not interested in offering software for free of charge. That's because I myself am one of the game developers who, in the future, wants to make efforts so the value of the software will be appreciated by the consumers.
Satoru Iwata
Future
Myself
Game
Will
Value
Free
Software
Charge
Consumers
Developers
Make
Because
Am
Offering
Efforts
Wants
Not Interested
Interested
Who
Appreciated
In general, no engineer hates higher performance.
Satoru Iwata
Engineer
Hates
General
Higher
Performance
There are many different regions around the world, and each region has its own cultural acceptance and legal restrictions as well as different age ratings. There are always things that we're required to do in each different region, which may go counter to the idea that players around the world want the freedom to play whatever they want.
Satoru Iwata
Freedom
Legal
Age
Acceptance
World
Whatever
Own
Restrictions
Ratings
Counter
Idea
Well
Around
Always
Go
Cultural
May
Different
Want
Which
Region
Regions
Required
Many
Each
Play
Things
Players
We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.
Satoru Iwata
Time
People
Matter
Will
Live
Thinking
Our
Nintendo
Would
Purchase
Something
Something People
No Time
Wrong
Make
Without
How
Priority
Doing
Going
Stop
Successful
Producing
Products
Moment
Even
Keep
Things
Start
Necessity
Need
The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences and becoming more and more fond of video games, they become the experts.
Satoru Iwata
Video Games
Heart
Matter
Become
Starts
Everybody
Fond
More
More And More
Through
Becoming
Lot
Beginner
Going
Experiences
After
Experts
Video
Then
Games
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