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Satoru Iwata Quotes
Satoru Iwata Quotes
Satoru Iwata
Japanese
Businessman
Born:
Dec 6
,
1959
Died:
Jul 11
,
2015
Entertainment
Game
Nintendo
People
Think
You
Related authors:
Akio Toyoda
Fujio Mitarai
Joichi Ito
Masayoshi Son
Soichiro Honda
Tadashi Yanai
Yusaku Maezawa
Trust your passion. Believe in your dream.
Satoru Iwata
Trust
Passion
Believe
Dream
Your
Your Dream
Video games are meant to be just one thing: Fun! Fun for everyone.
Satoru Iwata
Video Games
Everyone
One Thing
Just
Just One
Just One Thing
Video
Meant
Meant To Be
Games
Fun
Thing
Needless to say, nobody is born an avid gamer.
Satoru Iwata
Gamer
Needless
Say
Born
Nobody
Avid
The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.
Satoru Iwata
World
Digital
Value
Fall
Digital World
Characteristic
Easy
Sort
Content
Very
Where
Place
Which
Unique
When the economy is strong, people tend to buy three things from the top of their wish list. But when things are bad, people often buy only the first thing on their list.
Satoru Iwata
Buy
People
Strong
Bad People
Three
First
Wish
Top
Bad
Strong People
Only
Tend
Wish List
Economy
First Thing
List
Often
The First Thing
Thing
Things
Nintendo's mission is to try to make people happy, to try to make people smile.
Satoru Iwata
Smile
Happy
People
Try
Nintendo
Mission
Make
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a gamer.
Satoru Iwata
Business
Heart
Gamer
Mind
President
Corporate
Computer
Am
Card
Programmer
I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.
Satoru Iwata
Video Games
Time
You
People
Negative
Will
Whatever
Believe
Society
About
Remain
Never
Badly
Stuff
Make
Understand
Brain
Improve
Get
Moves
Them
Video
Then
Your
Games
Who
Rotting
Including
Largely
Play
Image
Playing
Playing Games
Damaging
Position
Having a hardware development team in-house is a major strength.
Satoru Iwata
Strength
Having
Development
Major
Team
Hardware
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.
Satoru Iwata
Music
Me
History
Age
Digital
Value
Digital Age
Music Industry
Our
Possibility
High
Fail
Maintain
Most
Make
Concerns
Industry
Content
Reduced
Greatly
Efforts
The History Of
Shown
Thing
Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.
Satoru Iwata
Better
Nintendo
Something
Know
Make
Leave
Craftsmen
Behind
Want
Company
When it came time to take a job, I had the distinction of joining the smallest company of any graduate in my class. I left to become only the fifth full-time employee of HAL, and when I told my father this, you can imagine, it was not the happiest moment in the history of my family.
Satoru Iwata
Time
Family
History
You
Class
Father
Job
Become
Distinction
Only
Joining
Take
Had
Smallest
Hal
Employee
Came
Left
Graduate
Any
The History Of
Happiest
Fifth
Full-Time
Moment
Company
Imagine
Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer some unprecedented attraction to the consumer.
Satoru Iwata
Time
People
Try
Thinking
Our
Unprecedented
Some
Consumer
Attraction
Limited
Always
Been
Time People
Grab
Offer
Trying
Spare
Spare Time
Amount
Sometimes you are physically tired at night, but your brain is functioning too much to go to sleep. If you can have software that helps you understand how you can shift from such a tense situation to being more relaxed, then that would help.
Satoru Iwata
Tired
You
Sometimes
Too Much
Situation
Too
Software
Relaxed
Would
More
Physically
Tense
Understand
How
Go
Shift
Brain
Being
Then
Much
Your
Help
Helps
Night
Sleep
In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.
Satoru Iwata
Time
Thought
Before
Revolution
No-One
Period
Still
Referred
Time Period
Going
Succeed
It's important not only to have the right timing of when the hardware is going to be released but also when we are going to be able to introduce quality software.
Satoru Iwata
Quality
Important
Timing
Software
Released
Introduce
Able
Only
Also
Going
Right
Hardware
When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.
Satoru Iwata
Quality
Focus
Considered
Ability
Rather
More
Put
Attention
New
Than
Experiences
Capability
Create
Graphics
Of course, no single entertainment device can enjoy eternal popularity.
Satoru Iwata
Entertainment
Single
Enjoy
Device
Course
Eternal
Popularity
As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.
Satoru Iwata
Me
People
Stage
Other
Immediately
Nintendo
Could
Tennis
Excitement
Soon
Understood
Hear
Up
Behind
Staff
Show
Playing
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.
Satoru Iwata
Focus
Think
Other
Our
Rather
Never
Consumers
Primary
Feel
Terms
Make
Attractiveness
How
Against
Products
Companies
Uniqueness
Compete
We think there is definitely a lot of use for online connectivity in creative games.
Satoru Iwata
Creative
Think
Definitely
Online
Lot
Use
Games
One thing about the entertainment industry - it's not something that people need to survive.
Satoru Iwata
Entertainment
People
One Thing
Entertainment Industry
About
Something
Industry
Survive
To Survive
Thing
Need
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.
Satoru Iwata
Success
People
Try
Will
Older
Think
Other
Approach
Our
Those
See
Similar
Look
Audiences
Repeat
Auto
Maybe
Grand
Theft
Create
Successes
Games
In the digital world, content has the tendency to lose value, especially on smart devices. We finally found solutions to the problem. We will not merely port games developed for our dedicated systems to smart devices just as they are - we will develop brand new software which perfectly matches the play style and control mechanisms of smart devices.
Satoru Iwata
Problem
World
Smart
Digital
Will
Value
Style
Lose
Control
Software
Digital World
Our
Finally
Systems
Solutions
Tendency
Develop
Developed
Merely
Perfectly
New
Devices
Content
Matches
Brand
Brand New
Just
Which
Dedicated
Games
Mechanisms
Found
Port
Play
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
Satoru Iwata
Future
Down
Approach
Nintendo
Able
Take
Road
Looks
Years
Sustain
Form
Then
Should
Down The Road
Platform
Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for our Wii Remotes faster than smart devices did.
Satoru Iwata
Smart
Before
Faster
Our
Nintendo
Adopted
Advent
Devices
Employed
Also
Than
Did
Games
Even
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